How to use video successfully

In our last blog, we touched on how visual content will really make your message stick in people’s minds.

 

So now we’ll share some top tips on how to use videos successfully, to get people talking about your business:

 

First impressions count!

It’s essential to capture your audience’s attention in the first few seconds. A compelling hook will engage people with your message and make them much more likely to watch your entire video!

 

Know your audience

To connect with your audience, you’ve got to fully understand your target audience: their demographics, interests and what matters most to them.

Most importantly, tailor your video content so it resonates with them. You don’t want to send your audience to sleep!

 

Keep it short

Most people have short attention spans. So keeping videos short, will prevent you from losing your audience.

We find videos that are 2 to 3 minutes in length work really well. If you want to share lots of information, it’s best to create a series of short videos.

Free photo young woman blogger recording video on camera

Tell a story

Create a story that grabs your audience’s attention and delivers a powerful message.

Make it something your audience can relate to and something they won’t forget in a hurry!

 

Create high quality content

Poor graphics and wobbly camera work are a big no-no. A low quality production will detract from your message and mean people are less likely to watch until the end.

It’s worth investing in the right equipment (or hiring a trusted videographer to create the video for you) and checking the quality of your audio and video before sharing it.

 

Optimise for mobile

Many people watch videos on their mobiles, so it’s no good trying to cram in loads of text. Your message will get lost and your video will appear cluttered and unattractive on a small screen.

Make sure your videos are mobile-friendly with a clear design and visuals, so viewers are hooked until the end.

 

Free photo close-up person using mobile phone

 

SEO optimisation

Once you’re happy with your video and the content you are sharing, use relevant keywords in your video titles, descriptions and tags, to improve search engine visibility.

That way, your video will pop up when people search for related content, making it much easier to discover.

 

Include a Call to Action (CTA)

The outro (end of your video) is the perfect time to have a strong Call to Action. Guide your audience towards your website, hitting subscribe, or making a purchase – and keep your viewers hooked!

 

Share on social media

Sharing your videos on social media is a great way to reach a bigger audience.

Find out which platform works best for your business and content. Instagram videos are short and visually engaging, Tik Tok videos are brief and follow the latest trends, while YouTube allows for longer and more in-depth content. Don’t forget to focus on platforms that are most popular with your target audience so your video gets the most views.

 

Photo a person holding a smartphone with a popup application icon using a smartphone application to communicate messages and play social media using technology over the internet communication network

 

Keep up with new trends

It’s essential to stay relevant and adapt to changing trends and technologies, to give your audience what they want and expect.

 

Engage with comments

Encouraging viewers to comment on your videos is a great way to create some buzz around your content.

When they do comment, respond quickly, as this will help to build loyal followers.

Free photo smiling woman using a smartphone on a couch

 

Experiment

Don’t be afraid to try new formats, styles and topics. Experimenting can help you discover what really connects with your audience, so you can fine-tune your video marketing strategy and get the best out of your business.

 

Analyse success

Use analytics tools to track the performance of your videos. Pay attention to metrics like views, engagement, click-through rates and conversion rates. Find out what video content is successful and use this information to give your audience more of what they love.

 

Consistency

Regularly posting new videos is key to keeping your audience engaged. Consistency helps build trust and keeps your brand top-of-mind, so you can develop a strong following.

Free photo camera recording a video for a diy blogger

 

Comply with regulations

Be aware of data protection and copyright laws, especially if you’re using music, images or footage from third parties, so you don’t end up with a hefty fine.

Our experienced graphic designers are always happy to help you create new video content.

 

For a free virtual marketing ideas session with marketing experts, call us on 01962 600 147 or email info@tlc-business.co.uk

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Making your marketing work for busy people on the move

It’s no secret that many people are short on time and are already trying to cram too much into their hectic schedules. That’s why it’s essential to make your marketing work for busy people on the move.

We’ve put together some top tips for how to grab your audience’s attention – and if you’re struggling with time yourself, we’re always here to help you put it into practice:

 

Mobile optimisation

Making sure your content is easily accessible on mobile devices should be at the top of your to-do list!

93% of the UK population now use mobile internet, with people spending over four hours a day on their mobile phones on average, Statista reports. So it’s crucial to provide a seamless and user-friendly mobile experience.

Pay close attention to making sure people will be able to view your website, emails and landing pages clearly on their phones, to help your audience engage with your brand.

Free photo hands of unrecognizable woman using smartphone at desk in office

 

Use concise messaging

Busy people have limited time to spare scrolling through tons of text, so keep your marketing messages brief and to the point.

Use clear and attention-grabbing language to convey your message quickly, and, of course, get their attention!

 

Add visual content

Visual content is easier to consume on the go and can quickly convey your message.

So aim to mix up your standard marketing materials and incorporate eye-catching images, infographics and videos, it’s a great way to leave a lasting impression and stick in their memory.

 

Share attention-grabbing social media posts

Staying active on social media platforms will help to connect with your target audience on the go.

Regularly posting engaging content, responding to messages promptly and using social media advertising, will help to build strong connections with your followers.

 

Use location-based marketing

Make the most of location-based advertising and notifications, to target busy people with relevant offers, based on their current location.

Location-based advertising works really well to drive footfall for businesses with physical locations. For exclusively online businesses, targeting specific demographics or interests, will give you a better chance of reaching and connecting with your audience.

 

Add QR codes

Adding QR codes on your marketing materials will allow busy individuals to quickly access additional information or promotions with a simple scan or tap. They’ll definitely thank you for the time you’ve saved them!

Stay relevant

When sending email campaigns to busy subscribers, it’s essential to create relevant content, and where possible personalise it, to increase the chance of engagement. Otherwise you’ll lose them at ‘hello’.

 

Offer time-sensitive promotions

Creating limited-time offers, or flash sales, will create a sense of urgency and drive immediate action from people on the move. Or before you know it, taking up your promotion will have landed at the end of a very long to-do list, that they may never get round to completing.

 

Voice search optimisation

With voice-activated devices becoming a popular part of everyday life, making sure your content is optimised for voice search queries, is becoming more and more relevant.

This allows busy users to find your products or services quickly through voice assistants like Alexa, Siri and Google Assistant.

Check out our recent blog for the best ways to feature in voice search results.

 

For a free virtual marketing ideas session with our marketing experts, call us on 01962 600 147 or email info@tlc-business.co.uk

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How to master event promotion

Have you got an event coming up, but are unsure where to start when it comes to promoting it?

As marketing experts, we’ve put together the ultimate checklist to help you successfully promote your event. If you get stuck, we’re always happy to help:

 

1) Target the right marketing channels

Before you start promoting your event, think about your target audience, who they are, what their interests are and what would engage them most.

Don’t waste your efforts promoting your event on channels that your target audience doesn’t use. Push your event where it will be seen most, this could be on social media, through email marketing, website promotion, print media, radio, TV, or collaborations with influencers and partners. We find taking a multi-channel approach is great for reaching a wider audience.

 

2) Compelling messaging

Now you’ve got your audience’s attention, make sure your message is clear and includes all the relevant event information, highlighting what makes your event stand out.

You’ll be surprised how many people forget to include essential information like the date, time or location!

 

3) Timing

Make sure you plan ahead and give people enough time to add your event to their calendars.

To boost attendance, create a schedule to regularly communicate with your audience, to keep your event at the forefront of their minds.

4) Create a buzz

Generate excitement around your event by offering incentives, exclusive offers, or early booking discounts.

Sharing testimonials and reviews can also boost credibility and attract more attendees. Giveaways or incentivising people to share and spread the word about your event also works well in B2C.

 

5) The right collateral

Invest in visually appealing promotional materials that aligns with your event’s branding, whether that’s printed banners, flyers or promo videos.

Don’t forget to use high-quality images, graphics (and videos) that capture attention and convey the atmosphere and experience attendees can expect.

 

6) Visible online presence

It’s important to get your event visible online. Create a dedicated event landing page with detailed information and an easy user-friendly registration process.

Spend some time on SEO (Search Engine Optimisation) as it’s vital for your event to rank highly in web searches. Also make sure your Google My Business and social media pages are up to date.

Photo close up of businesswoman typing keyboard with laptop computer xa

7) Thank sponsors

Remember to thank any sponsors, collaborations or partners you had for your event. This can help to build strong relationships, which could lead to continued support for future events.

Tagging them on social media will acknowledge their contribution and also widen your reach, as your posts will appear in their feeds, reaching their followers too. Sharing their content will also help to boost your profile and help to maintain long-term connections.

 

8) Get feedback

It’s always a good idea to get feedback following your event, so you can continue to grow your event’s popularity and success.

Useful things to look at are ticket sales, web traffic, social media engagement, as well as open rate for email campaigns.

 

If you need support ahead of your next event, contact our event marketing experts on 01962 600 147 or email info@tlc-business.co.uk

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