Meet the Team: A Conversation with Ashleigh Page, Marketing Assistant at TLC Business

As TLC Business continues to grow, so does the team behind it and Marketing Assistant Ashleigh Page has quickly become an important part of the day-to-day buzz.  

Since joining TLC Business in October 2025, Ashleigh has been supporting client campaigns, creating content and helping keep projects running smoothly across the business. 

We caught up with Ashleigh to talk about starting her marketing career, what she enjoys most about the role and what she’s learned since joining the TLC team… 

Q: Can you tell us a bit about yourself and how you joined TLC Business? 

“I joined TLC Business in October 2025 and honestly, it already feels like I’ve been here much longer in the best way possible. 

I’ve always been interested in marketing because there’s so much variety to it. I like the creative side, but I also enjoy the organisation and planning that goes on behind the scenes. TLC really stood out to me because of how closely the team works with clients, it felt much more personal and hands-on, which is exactly what I was looking for.” 

Q: What does your role as Marketing Assistant involve day to day? 

“No two days are really the same, which keeps things interesting! I support across lots of different areas, from social media scheduling and content creation to helping with websites, email campaigns and client projects. 

I also work closely with our Marketing Manager, Abbie, supporting her with campaign planning, content and making sure everything stays organised and on track. There’s always something going on, so it’s definitely a role where you learn to multitask quite quickly!” 

Q: What have you enjoyed most since joining TLC Business? 

“The people, definitely. Everyone’s really supportive and there’s such a positive atmosphere in the team, which makes a huge difference. 

I’ve also loved getting to work across different industries and clients. One minute you’re writing social content for one business, the next you’re helping with a completely different project. It keeps things fresh and means you’re constantly learning.” 

Q: What’s something that’s surprised you about working in marketing? 

“How much work goes on behind the scenes before anything gets posted! 

You see a social media post or a campaign and think it looks simple, but there’s usually loads of planning, meetings, revisions and ideas behind it. I think people would be surprised by how much organisation marketing actually involves, it’s not just ‘posting on social media’ like some people think!” 

Q: What skills do you think are most important in a marketing support role? 

“Organisation is a big one because there are always lots of moving parts. Communication is also really important, especially when you’re working across different clients and projects. 

I’d also say being adaptable helps a lot. Marketing changes constantly, so being open to learning new things and getting stuck into different tasks is a must.” 

Q: What’s been your biggest learning curve so far? 

“Probably realising just how broad marketing actually is. There are so many different areas to it and every project is different. 

At first it can feel a little overwhelming because there’s so much to learn, but I enjoy that side of it. I like being busy and learning new skills, so it’s been a really exciting experience so far.” 

Q: How would you describe the TLC Business approach? 

“I’d say it’s collaborative and genuine. 

The team genuinely cares about helping clients and there’s a big focus on building relationships rather than just ticking boxes. Everyone takes the time to understand what businesses need and I think clients really value that personal approach.” 

Q: Finally, what advice would you give to someone starting a career in marketing? 

“Don’t put too much pressure on yourself to know everything straight away because marketing covers so much. 

Ask questions, get involved in as much as you can and say yes to opportunities that help you learn. The more experience you get across different areas, the more confident you become – and confidence makes a huge difference in marketing.”

Is AI a replacement for a good marketer?

By Ashleigh – Marketing Assistant, TLC Business

AI is everywhere in marketing right now. It’s often positioned as a silver bullet, faster, cheaper and smarter than humans. For many businesses (and marketers!), that’s created excitement and anxiety in equal measure.

AI is a powerful tool, but it works best when it supports an experienced marketer, not replaces them. Here’s where AI genuinely adds value in marketing and where human input still matters most…

What AI is good at

Empowering a marketer

AI tools are excellent for summarising large amounts of information, identifying patterns and trends and generating starting points for ideas. Used well, they reduce admin and prep time, freeing marketers up to focus on decision-making and more strategic activities.

AI can help with outlines and content structures, headline variations and repurposing content across formats. But without human direction, AI-generated content often lacks nuance, tone and real-world relevance.

AI is brilliant at boosting productivity, undertaking much of the legwork that goes into making an effective marketing function work; however, it needs to be prompted appropriately to do this. An experienced marketer should have the knowledge to do this.

AI is an incredibly powerful tool that has the potential to change the game for marketers, but it needs to be harnessed correctly. It needs an experienced eye to look over the output and assess whether it is ‘correct’.

Where a good marketer still matters most

Strategy & judgement

AI doesn’t understand your business context, priorities or customer relationships. A marketer will decide what success actually looks like, which opportunities are worth pursuing and when data doesn’t tell the full story.

Strategy is still a skill learned and developed over time, through experience, by a good marketer.

Brand voice & trust

AI struggles with tone, personality and emotional nuance. Brand trust is built through consistency and authenticity, something that requires a human touch and oversight.

Creative direction

AI can generate options, but it can’t define a brand’s identity, make creative judgement calls or understand cultural nuance. Great creative still comes from people.

How we use AI at TLC Business

We use AI as a support tool, not a replacement. It helps speed up research and analysis, test and refine ideas, support content creation workflows and enhance efficiency without sacrificing quality. Everything still goes through human review, strategy and refinement.

AI changes the game, but experience still wins

AI isn’t taking over marketing, it’s changing how it’s done.

Businesses that treat AI as a tool within a wider marketing toolbox will benefit. Those that expect it to replace thinking, creativity and experience will struggle.

If you’d like to explore how AI can strengthen your marketing approach and support your wider business goals, get in touch with our team today.