10 simple ways to get new leads and grow your business

We’re all about helping SMEs grow and one of the best ways to do that is by getting new leads.

Often, our customers know what they want to achieve, but find it tricky to know where to start. We’re always here to help, and to get you started we have put together 10 key ways to generate new leads and grow your business:


1) Purchase relevant data

Contacting the right people is vital. Purchasing relevant data is an ideal way to target relevant businesses, honing in on specific job titles that you think would be beneficial to talk to.

Use market research to understand your potential customers’ needs, preferences and behaviours. This information will help to guide your sales pitches and marketing efforts.

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2) Create email campaigns

Sending prospecting emails is a great way to gauge interest and generate new business. Think about your timing and recipients carefully to get the most out of your efforts.

Sending personalised offers to your existing customers and newsletters with product updates works well and is highly effective for lead generation. Our expert team is always here to run successful email campaigns for you.


3) Cold calling

Although it can be daunting picking up the phone and contacting someone new, it can be a great way to get an instant response and establish genuine interest in your products and services.


4) Networking

Attending industry events is a great way to make connections within the industry. Consider entering awards and attending award ceremonies, to get industry recognition.

Networking is a powerful tool to connect with potential leads and partners that can refer business to you.

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5) Good PR

It’s a good idea to write engaging and insightful articles for industry magazines and websites to get widely seen.

Share positive reviews, customer testimonials and case studies to establish yourselves as a reputable and trusted company worth doing business with.


6) Collaborate

Developing partnerships or collaborations with other companies is a great way to increase your reach and access their audience too.

Gaining backlinks will give your business a great boost. Each time another website links to yours in an article, it boosts your domain authority and improves the chance of people clicking through to your website.


7) Improve SEO

Working to improve your SEO (Search Engine Optimisation), will mean your business will appear higher on web searches and reach more people.

Writing relevant blogs will show your brand authority and help with SEO. Adding internal links will also help crawlers to find relevant content and improve your search ranking.

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8) Regular social media posts

Posting regularly on social media will increase your reach. Sponsored ads and boosted posts are a great way to get seen and gain followers. Plus, targeted ads will help you reach specific demographics, driving significant traffic to your website and landing pages.

It’s also a good idea to share links to your blogs and white papers on social media to establish your authority in the industry.


9) Keep up-to-date

Make sure your company information is up-to-date, simple things like keeping your Business profile on Google My Business updated will mean new customers can contact you easily and you don’t miss out on any potential business.


10) Offer referral schemes

One of the best ways to generate new business is through word of mouth. Encourage your current customers to refer new clients to you. Offer incentives for referrals that result in new business.

Once you’ve done the hard work getting new leads, don’t forget to follow them up quickly, so you don’t lose out on potential business. Our team is always here to help with your marketing needs.


For a free virtual marketing ideas session with marketing experts, call us on 01962 600 147 or email info@tlc-business.co.uk

The TLC Business Christmas Celebrations

The TLC Business team ushered in the festive period at the enchanting Lainston House, indulging in a delightfully un-festive meal. Amidst lively conversations and laughter, we delved into the joy of Secret Santa and taking part in a questionable game of Cards Against Humanity.

A big thanks to Lainston House for orchestrating a magical Christmas night – their staff’s dedication made it a special evening.

New Year’s resolutions you should make for your business in 2024

Happy New Year! We hope you had a lovely festive time with your friends and family.

Now the New Year has officially begun, it’s time to knuckle down and make some New Year’s resolutions to help your business thrive in 2024.

Here are our top marketing New Year’s resolutions for 2024:


Spend time on lead generation

Kick off the New Year positively focusing on driving your business forwards. Spending time making new leads is a great way to secure new business and get off to a strong start.

Craft compelling email campaigns to reach a wider audience and use direct messaging on social media platforms to provide a more personal way to connect with people. If you need support, our expert team is always happy to help turn your plan into a reality!


Post more on socials

Sharing regular posts on social media will be really important to get noticed in 2024. As we covered in our last blog, many businesses will be looking to build on their social ecommerce.

You may even want to explore new platforms that are popular with your target audience, (it is a New Year after all, what better time to try new things?!)

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Offer irresistible deals

Many people will have overspent over Christmas, so offering fantastic New Year’s deals will be a good way to attract customers.

Incentivising customers to spend more with personalised offers, and upselling where possible, will be a good way to generate some additional revenue.


Reward loyalty

It’s not all about trying to gain new business, keeping your existing customers happy is vital too. Don’t forget to reward loyalty, offering personalised discounts and exclusive offers to thank your existing customers and keep them coming back for more.


Prioritise SEO

SEO (Search Engine Optimisation) is ever-evolving and staying on top of the latest trends and best practices is essential. Aim to improve your website’s SEO to increase visibility and drive more organic traffic.

For businesses with a physical presence, local SEO is crucial. Make a point to optimise your online presence for local searches to attract customers in your area.

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Invest in content marketing

High-quality relevant content is key for engaging your audience and enhancing your SEO.

We recommend sharing relevant blogs and case studies, to build brand authority. Plus  creating editorial features and advertorials for recognised industry publications, to boost your brand presence.


Positive customer experience

Create a smooth customer journey, making sure each interaction with your brand is positive, mobile optimisation is key to this. With the increasing use of smartphones, your marketing content must be mobile-friendly. Make sure your website, emails and any digital content are optimised for mobile devices to provide a user-friendly experience.

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If you want to get your marketing off to a great start in 2024, our team is happy to help! Which New Year’s resolutions will you be making today?

For a free virtual marketing ideas session with marketing experts, call us on 01962 600 147 or email info@tlc-business.co.uk