#MarketingTitbits – Google’s Guidelines, Instagram Changes, Original Logos

google-instagram-logos1. 12 practical content tips from Google’s Page Quality guidelines
During November last year, Google released a series of Page Quality rating guidelines for website owners, based on Google’s approximation of the highest and lowest quality content found today.

One particular guideline which caught the attention of entrepreneurs was to improve their 404 (page not found) message, where many website owners now give an explanation to why the page couldn’t be found. Google also suggested that websites shouldn’t be stingy with contact information, providing specific email addresses and phone numbers rather than a contact form.

Click here for the full 12 practical tips from Google’s Page Quality guidelines.

2. Instagram looks to woo small businesses through further Facebook integration

The photo-sharing network is turning its attention to small business owners to boost their advertising offering, as part of its global expansion strategy. Facebook acquired the photography app three years ago for $1bn, and according to Instagram’s chief operating officer, Marne Levine, Instagram have been heavily relying on their parent company’s sales team.

Levine states “I think that what you’ll see in 2016 is small businesses starting to advertise more and take advantage of this platform”. In 2015, research indicated that marketers are rapidly embracing Instagram, are you one of them?

To read more, click here.

3. The original logos of Apple, Amazon and other tech giants

Symbols and colour choices are vital for a brand’s identity, and as trends change, brands change. Often companies go through a strange brand phase, and large organisations, like Apple and Microsoft are no exception.

Apple’s early logo, dedicated to Sir Isaac Newton, is a far cry from the slick, clean, minimalist design now associated with the tech giant. Microsoft experimented with an ‘edgy’ style in 1980 and Amazon’s early logo perhaps indicated the company’s long term designs to extend their offering far beyond books. A book was nowhere to be seen,  despite it being their core product at the time.

Want to see how more big brands have developed their logos? Click here.

#MarketingTitbits – 2016 Business Trends, 10 New Year’s Resolutions, #Twitter10K

trends-resolutions-twitter1. 2016 trends: what will impact your business this year
New Year, new business? Marketing Week has put together a list of key issues to keep an eye out for in 2016. Other than pricing, will brands find something new to go to war on?

Mobile messaging is about to transform the way consumers interact with brands. Not only will this be for customer service issues, but also to manage appointments and make bookings. Hitting the #2 spot is mobile-friendly apps, where the UK will see the launch of Atom Bank – the first mobile-only bank. Same-day delivery services will also be top priority for businesses.

To view the 2016 trends in full, click here.

2. 10 New Year’s Resolutions entrepreneurs should make every year

Have you still kept to your New Year’s resolutions? If you are guilty of making unreasonable and unrealistic New Year’s resolutions, this could be for you. New goals being set at the beginning of each year can be a valuable assist in determining long-term success for businesses, and is something that entrepreneurs should consider seriously.

One of the top resolutions that every entrepreneur should make, is to commit to understanding one’s finances better, meaning familiarising oneself with accounting basics better. Being able to effectively run a business is an exhausting job; therefore improving health is another vital resolution. Keeping up on current events can also be important when looking to open conversations and build new relationships.

Were any of these on your list? If you’d like to see the full list, click here.

3. #Twitter1K: possibility of 10,000 character limit creates big buzz

As you probably already know, Twitter has some big changes in store for this year, and it’s created a huge buzz. Having to change words such as “you” to “u” will no longer be an issue, as there’s a strong possibility that the character limit will be extended.

In response to the proposed changes, many have shared their thoughts by using the hashtag #Twitter10K. Stephen Murdoch, Vice President at Enterprise Canada, shared “#Twitter10K. If someone can’t articulate their thoughts in 140 characters, it’s probably not worth reading”. On the other hand, Danny Gonzalez asks, “Why don’t people want the character limit to increase? I think it’s awesome. #Twitter10K”. What do you think and what will it do to Twitter’s appeal?

See what others thought by clicking here.

#MarketingTitbits – CES 2016, Social Media 2016, Year Of The Reviews

ces-socialmedia-reviews1. Five learnings for marketers from CES 2016
The Consumer Electronics Show hit Las Vegas last week, and it gave us marketers a chance to search out those innovative ideas for the year ahead. The Global Chief Strategy Officer at Initiative, Sarah Ivey, has managed to see through to the trends behind the tech, to make sense of what it means for marketers.

Machine communications lead the way at CES and are becoming a real force in marketing. We’ve all experienced Apple’s Siri or Microsoft’s Cortana, and with Ford revealing their plans to explore how a connected car could talk to an Amazon Echo home automation hub to control features in the vehicle and at home without your input, the opportunities for marketers are huge. Virtual Reality, the 4K viewing experience, the human UX and more all promise new and innovative channels for marketers.

Click here to view more learnings from CES 2016.

2. Five things great brands will do differently on social media in 2016

To say that 2015 was a success for social media platforms would be an understatement. Facebook alone generated revenue of £3.1bn. With no signs of social media marketing being on the wane, what will the big brands be doing differently on the platforms in 2016?

Investing more, embracing video even more, thinking differently and more.

To discover what brands will be doing differently for 2016 in more detail, click here.

3. Forget your testimonials page, 2016 is the year of reviews

Are you making the most out of your testimonials page? 2015 was a huge year for local search, with brands increasingly taking an interest in reviews. Reviews have always been important for consumers choosing a product and service, and with brands taking notice of this, 2016 is the year when the importance of reviews gets even greater.

It’s likely that the only traffic going to a business’s testimonials page is from the staff. Customers want to read honest, unbiased reviews on third-party sites. Since consumers are increasingly ignoring testimonials, links to other review sites are increasingly becoming the norm for brands. Is your business taking notice too?

For more information, click here.