Businesses have finally landed a place on Instagram

The world’s leading photo-sharing app has announced a new feature that we’ve all been waiting for – company pages!
Instagram previewed the new profiles and tools for businesses earlier in the month, and they will soon be available to people in the US, New Zealand and Australia over the next few months. But don’t panic Britain; they’re slowly introducing the new feature, so we’ll get our hands on it at some point!

The new update will add a contact button to profiles, as well as detailed analytics and easier access to promotional tools, which can transform company posts in advertisements.

For companies, the most useful feature will be the addition of a contact button, where consumers will be able to easily interact with the brand. Companies will be given the option to add an email address, contact number or text message option, alongside location directions.

As stated earlier, Instagram will also give users with a company profile the ability to access analytics data. Similar to Facebook analytics, Instagram’s insights provide a detailed look at post engagement, audience and follower demographics.

Alongside the new business feature, Instagram is also testing a new algorithmic feed, which will order posts by relevance, rather than chronological order – a move that has particularly upset many businesses and personal users alike.

Being fans of the photo-sharing app ourselves, we’re eager for the new business feature to roll out into the UK. Let us know your thoughts!

TLC were #UpAtTheO2

Yesterday, the TLC Business team conquered ‘Up At The O2’, a steep suspended walkway that runs over the top of the dome.
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At 52 metres high, this was more than just a spot of sightseeing and actually required a bit of effort to reach the top, which is quite the challenge in 23oc heat!

However, after channelling Reinhold Messner, we all managed to successfully ascend all the way up to the top of the London landmark, and thankfully, no one was hurt!

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When we eventually reached the top, we were able to experience the fantastic views of London, including Canary Wharf, the Shard and the River Thames. After spending 20 minutes on the platform before realising that some of us (mainly Sophie) were starting to burn, we had the slightly daunting task of climbing back down (which was the worst part).

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Will this be the end to TLC’s crazy, daring activities? Of course not!