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Christmassy treats in the TLC office

Our graphic designer Caroline gifted us all these beautiful homemade biscuits – a lovely Christmassy surprise on a Monday morning!

Looking to Get More From Your Marketing in 2019? Join Us For Our Free Annual TLC Business Marketing Lunch in the New Year

With 2018 drawing to a close, it’s that time of year again when we review the marketing trends of 2018, what has been working, what hasn’t and what we’ll be doing in 2019.

Designed for SMEs, our free marketing lunch will provide SMEs with useful insights, tips, guidance and advice on how to get the most from your marketing in 2019.

What we will cover:
• Choosing the right marketing channels for SMEs
• ePrivacy regulation changes – GDPR take two? What to expect
• Digital Marketing and GDPR best practice
• Getting the biggest bang for your buck
• Social Media, PPC, SEO and more

Date: Thursday 7th February 2019
Time: 12pm – 2pm
Location: East Horton Golf Club, Mortimers Lane, Fair Oak, Eastleigh, SO50 7EA
Refreshments: Buffet lunch provided
Price: Free

If you’re an SME and would like more information about our event or to secure your place, get in touch today by emailing sophiewells@tlc-business.co.uk or by calling Sophie on 01962 600 147 to receive your free invite!
This event is invite only, you must book and secure your place if you wish to attend.

TLC brave the choppy Solent waters for a jam-packed treasure hunt

  

It’s not every Friday that you get on a high-speed rib boat, to cruise across the Solent for a treasure hunt! As part of our most recent team day out, the team were split into two groups, to go head-to-head in a jam packed treasure hunt that saw us visit several locations – including The Needles, Cowes and Hamble. After a full day at sea, the team were treated to a well-deserved slice of cake and team Edamame were crowned the winners, with an overall total of more than 500 points!

5 unique advertising methods

Trying to get heard amongst all the competing advertising noise out there is not easy. Estimates suggest we are exposed to over 10,000 brand / company messages each day. Clearly, advertising is highly competitive. Millions of different companies and brands are fighting for the attention of their target audiences each day. Online, in print, on TV, radio, billboards, mobile and more, advertisers are in danger of drowning each other out.  With this in mind, companies are always on the lookout for unique and innovative ways to get their message across.

This week, we thought it would be interesting to take a look at some of the more unusual advertising techniques. Here are some of our favourites.

 

1. Wi-Fi network names

In March 2016, Audi attended the New York auto show with a unique and clever advertising hack. The German car company set up a number of free Wi-Fi networks and gave each network a name that doubled up as an advertisement for the back-then brand new Audi A4. Each network was named with one reason to choose the A4 and also bashed their rival BMW 328i at the same time, including statements such as “#:1 A4 more horsepower than 328i” and “#4: A4 has CarPlay”. It’s not the first time a company has used Wi-Fi networks to double up as advertising, but we can see how it could be an effective and amusing marketing technique to get your brand or product stand out, particularly for an event where free Wi-Fi is just about the first thing mobile users look for.

 

2. On our food
Using a laser etching technique, brands have even found a way to safely advertise on our food! This advertising technique is most commonly found in Butcher’s markets to advertise sellers produce, or in the health and fitness industry for advertising the likes of gym memberships or nutritional advice. Laser etching or printing on foods has typically been used in the food industry to mark produce with dates and numbers to identify their location or factory source. Taking inspiration, some brands have now hijacked this technique, adding messaging to their food. Alongside meat, the technique has been seen on egg shells and even the skins of fruit and vegetables, including avocados, melons and potatoes.

 

3. Human Body

Have you ever heard of forehead advertising? No, us neither! But some people are willing to do bizarre things to make money, one of which is getting yourself tattooed with a logo or company’s website address. The tattoos can be temporary or permanent and are not just limited to the forehead; people have sold areas of their arms, neck, chest and legs to make some serious buck! Similarly, a Japanese advertising firm recently sold advertising space on commuters armpits to a beauty treatment clinic. The advertisements measure nearly 2” x 4”, are placed in the armpit and cost approximately £68 for one hour of exposure on a commuter train or bus. We’re not sure if this advertising technique will take off in the UK but keep an eye out.

 

4. Captchas

We’re all familiar with captchas, those annoying boxes that appear on websites. They often appear when entering personal credentials to purchase something online or to access an account. A captcha will usually ask you to type a series of letters or a phrase into a box to prove that we’re not spam robots. They display text in a distorted font, a range of upper case and lower case letters or with a line straight through, supposedly making it too difficult for anything non-human to decipher. Sometimes they may even show a series of images to click on or a short video with a message at the end which you need to copy into the box. The aim is to ensure that a response is not generated by a computer, but copied by a human behind a screen and they are deemed necessary for protection against spam. While banner ads can often be overlooked and ignored, captchas require a user’s undivided attention and advertisers caught onto this. Captcha’s use of words and pictures are more often random and have no significance, but some companies have purchased captcha space to use them to advertise their names, slogans and brand. They can also include clickable links to their website and run on a PPC model or cost per impression basis. They might be irritating, but they cannot be ignored.

 

5. Hi-Jack other advertisements
Advertisements can be costly and coming up with an ad that is creative and unique can be hard work, costly and time consuming. So why not save the money and effort of designing an ad and instead deface another advertisement by placing your own label right on top of it? In Germany, Hubba Bubba adopted a questionable-at-best guerrilla advertising campaign which involved using other brands’ advertisements to display their iconic bubble gum. They hijacked billboards advertisements containing people, including a model advertising a lingerie brand, and added pink balloons with the label Hubba Bubba over their mouths to replicate a bubble gum bubble. Hubba Bubba is iconic for their creative and unusual advertisements and this type of guerrilla marketing definitely caught people’s attention.

What are some unique or clever advertising techniques you’ve come across? We’d love to hear your thoughts! Email us at info@tlc-business.co.uk.

Another day in the office…

Just another day at TLC Business… Otto enjoying his first photo-shoot! 🐶

Sophie takes home the winners trophy!

A couple of weeks ago, team TLC took a trip to TeamSport Go Karting in Gosport; where we put our driving skills to the test in an F1 style Grand Prix! After 30 minutes intial practise, all six of us went head to head in the race to be crowned the winner. In the end, it was Sophie who took the winners trophy, with Sophie W following closly behind in second and Shannon in third place.

Lindt bunnies arrive in the office

Our Lindt bunnies have arrived in the office! From everyone at TLC, we hope you have a lovely Easter bank holiday and we’ll be back in the office on Tuesday.

Happy #ChristmasJumperDay

We’re celebrating #ChristmasJumperDay in the TLC office today! Which one is your favourite?

TLC get a first look at the new Winchester Monopoly

It was an exciting day in the office on Thursday as we got a first look at the new Winchester Monopoly. We’re looking forward to giving it a go!

TLC host a bake off

We’ve had another successful bake off in the TLC Business office, with the theme for this round being tarts. Well done to Shannon for winning with her nutty chocolate tartlets!