#MarketingTitbits – Gmail, Google, Vine

Gmail-GoogleAuthorship-Instagram-smaller1. Gmail offers unsubscribe link and the world of email marketing comes to an end

If you send emails out to your database on a regular basis, this might be one for you to read. As you may already know, if you receive what feels like millions of sales emails in your inbox each week, it can be really hard and time consuming to unsubscribe.

Many companies will hide the unsubscribe button in reams of small print at the very bottom of the email and you just don’t have the time or the energy to look through it all. However, times have changed if you use Gmail. They have now made it even easier to unsubscribe from emails that you no longer want or need in your inbox.

To read more about how you can unsubscribe or people can unsubscribe from your emails, click here. 

 

2. The value of Google authorship for your content strategy

You may never have heard of Google Authorship before, but if you’re updating your blog or website with regular content, you should be thinking about it.

In basic terms it is Google’s new way of making more credible content appear in people’s searches. Any content that you post to your website will link to your Google+ profile, giving your company a face. This boosts the click-thru rate of the post by up to 150% when it appears in search engine results.

Depending on your AuthorRank you may be eligible for Google Authorship. This looks at things such as how regularly you post, how many people are in your Google+ circles and your authority among other social media channels. To read more and to find out if you’re eligible, click here. 

3. Has Instagram killed Vine?

Instagram is one of the most widely used image based social media channels in the world. Instagram has roughly 130million users against Vine’s 13 million users.

13 million users is nothing to be sniffed at and if your target audience falls within the typical Vine demographic, it could be the place for you. However, with the strength of Instagram clear and growing by the day, as a marketer where should you spend your time Vine or Instagra? To read more about the Instagram vs. Vine debate, click here.

Comments