1. Amazon’s 100 books everyone should read in their lifetime Amazon Book editors have recently published a “bucket list of books to create a well-read life” that “over many months, the team passionately debated and defended.” They decided that the list should be in alphabetical order “because our assumption is that no book is more […]
1. Tips to help your business gain more followers on Twitter If you’re using Twitter the chances are you will be tweeting content as often as you can – and if you’re not you really should be. With this in mind, you don’t want to be tweeting to an absent audience; no one wants their […]
1. Gmail offers unsubscribe link and the world of email marketing comes to an end If you send emails out to your database on a regular basis, this might be one for you to read. As you may already know, if you receive what feels like millions of sales emails in your inbox each week, […]
1. This is what happens on Facebook when you die You may have never wondered what happens to your social media profiles when you die. It is not something most people would think about. However, different social media channels treat death in different ways. Until recently, Facebook has chosen to restrict a person’s privacy settings […]
1. 9 ways social media marketing will change in 2014 Social media is one of the fastest developing industries out there today. New social networking sites can grow almost overnight and can fizzle away before you’ve even noticed them, for this reason it is essential that marketers keep up! This week, we saw an interesting […]
As the old saying goes, “a picture is worth a thousand words”, perhaps this is why so many companies today have adopted platforms like Instagram, Pinterest and Snapchat to promote their brand. If you are using social media channels on a regular basis, it is important to bear in mind that Facebook images receive 50% […]
1. BBC is the most shared UK news outlet on Twitter, Mail Online is filth A new study from PeerIndex shows the most popular news outlets in the UK compared to the number of shares they have on Twitter. Perhaps unsurprisingly, The BBC is the most shared news website, with just over 4.2 million articles […]
This month, we introduce the last instalment of our blog ‘What SMEs can learn from big businesses’. Part 3 focuses on viral marketing and how organisations are adopting video as a key element within their marketing mix for increased brand exposure.The high costs historically associated with video and TV has prevented many brands from adopting […]
1. What brands need to know about Instagram marketing By 2017, Instagram’s mobile ad revenue is due to quadruple to reach $2.81bn, making its mobile display ad business bigger than both Twitter and Google in the US. There are already more than 500 brand campaigns and Instagram continues to add new features to make the […]
1. The 12 best free Photoshop plugins for designers Photoshop is one of the most popular pieces of software for editing images out there. Used by both designers and photo enthusiasts, the software doesn’t come cheap but once you have it the possibilities are endless. Despite this, many plugins have been created that extend its […]