Entries by admin

#MarketingTitbits – entrepreneurial must-read books, Flipagram, Amazon at 20

1. 10 entrepreneurial must-read books to kick off your summer reading listProfessors from the University of Michigan, Len Middleton and Jim Price, have compiled a list of their favourite entrepreneurial reads, ranging from traditional success stories, to those focused on the psychology of taking risks or facing rejection. So, whether you’re on a plane jetting […]

Brands don’t have to be boring!

What was the most memorable post you saw on social media this week? Our guess is that, whatever it was, it made you laugh!When it comes to humour, a little can go a long way. A study from the Global Survey of Trust in Advertising polled 29,000 internet users, in 58 countries, on the most […]

#MarketingTitbits – vloggers, Google+, Google I/O Conference

1. Why transparency is key in relationship between brands and vloggers The Advertising Standards Authority (ASA) revealed plans for new guidelines surrounding vlogging shortly after consumer goods company, P&G, became the latest culprit to fall foul of their rules. Vloggers are not just popular among their subscribers, but brands also. Brands have discovered the advantages […]

#MarketingTitbits – Google, Ryanair messaging, internet fees

1. Does Google use social signals for ranking?Are pieces of content more likely to rank higher on SERPs if they have more social signals (likes, retweets, comments, etc.) than similar content of less social ‘worth’? Econsultancy sheds some light on the topic. Google is known for ranking content based on its quality, but it appears […]