1. What brands need to know about Instagram marketing By 2017, Instagram’s mobile ad revenue is due to quadruple to reach $2.81bn, making its mobile display ad business bigger than both Twitter and Google in the US. There are already more than 500 brand campaigns and Instagram continues to add new features to make the […]
1. From McDonald’s to Ikea – 7 of the best emoji marketing campaignsEmojis have become the world’s fastest growing digital language and a number of brands are beginning to incorporate them into their marketing campaigns. But whose will catch your eye? As outlined by Marketing Magazine, a variety of brands are adopting the language, ranging […]
1. 10 entrepreneurial must-read books to kick off your summer reading listProfessors from the University of Michigan, Len Middleton and Jim Price, have compiled a list of their favourite entrepreneurial reads, ranging from traditional success stories, to those focused on the psychology of taking risks or facing rejection. So, whether you’re on a plane jetting […]
1. Big brands left out of consumers’ ideal high streetAccording to new research by insight and innovation consultancy FreshMinds, almost half of consumers believe that big brands are ruining the high street and a further 63% believe that high streets have lost their appeal. In the survey of 2,000 consumers, most envisioned a high street […]
1. Why consumer trust, storytelling and collaboration are Nestle, Mars and Airbnb’s focus for 2016 Speaking at Cannes Lions festival, marketing heads from some of the UK’s top brands shared their views on their priorities for 2016. At the top of most brands’ lists was the consumer. On one hand, Nestlé’s global head of digital […]
What was the most memorable post you saw on social media this week? Our guess is that, whatever it was, it made you laugh!When it comes to humour, a little can go a long way. A study from the Global Survey of Trust in Advertising polled 29,000 internet users, in 58 countries, on the most […]
1. Seven Google Analytics tips for beginnersGoogle Analytics is an invaluable tool for businesses to use to understand their websites and its engagement with visitors. The level of insight it can provide is staggering; however, for those unfamiliar with it, it can be slightly daunting when you first visit the page. Luckily we have some […]
1. What Google’s Android Pay will mean for brands Earlier this month, Google announced the launch of the much anticipated Android Pay to take on rival Apple, as they enter the mobile payments market. Google could be seen as already having an advantage over their tech giant rival, as Android holds the majority of smartphone […]
1. Why transparency is key in relationship between brands and vloggers The Advertising Standards Authority (ASA) revealed plans for new guidelines surrounding vlogging shortly after consumer goods company, P&G, became the latest culprit to fall foul of their rules. Vloggers are not just popular among their subscribers, but brands also. Brands have discovered the advantages […]
1. Does Google use social signals for ranking?Are pieces of content more likely to rank higher on SERPs if they have more social signals (likes, retweets, comments, etc.) than similar content of less social ‘worth’? Econsultancy sheds some light on the topic. Google is known for ranking content based on its quality, but it appears […]