#MarketingTitbits – Instagram Followers, CoolBrands 2015, Google’s 18th Birthday

instagram-coolbrands-google1. Instagram now has 400 million users

It’s been 5 years since Instagram’s release, and the image sharing app’s growth shows no sign of slowing down. Earlier this week Instagram announced that it now has 400 million monthly active users, compared to just 300 million in December last year.

Instagram has now doubled its user base in the short span of just 18 months, which stands in sharp contrast to Twitter, which continues to struggle with user growth. Of course, Instagram still has a long road ahead of them before they catch up with Facebook; however, Instagram founder Kevin Systrom previously credited Facebook for helping the company achieve such a rapid growth.

Click here for more information.

2. Luxury brands lose their ‘cool’ status as digital challengers climb the ranks

Whilst luxury brands appear to be losing their ‘cool status’, digital distributor brands like Netflix and Instagram are moving up the CoolBrands list, according to a survey of 2,500 British consumers and a panel of 36 key influencers.

Apple has managed to retain its position as the UK’s coolest brand for the fourth year running, and Ray-Ban continues to climb high; however, new-comers such as Spotify, Instagram and Netflix are notable inclusions.

To see the top 20 CoolBrands, click here.

3. Celebrating Google’s 18th Birthday

Google’s domain name was first registered in 1997, making this year its 18th birthday. To celebrate this special occasion, Google shows us what each algorithm update was designed to achieve and their influence on content marketing today.

The algorithm updates have been demanding and disruptive to say the least; however, the impact has astounding. In theory, businesses are able to differentiate their brand from the competition, increase traffic to their website and customer loyalty, just by meeting or exceeding Google standards for content quality – it all sounds so easy right?

To see the algorithm updates since 1997 and the impact they have had, click here.

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