#MarketingTitbits – Volkswagen Crisis, Must-Read Books, Mission Statements

volkswagen-books-statement1. Social media and crisis management: a Volkswagen case study
The Volkswagen emissions scandal has raised many questions – but what has happened to their social media activity? On Friday 18th September, Volkswagen sensibly stopped posting to Facebook and Twitter after the emissions scandal broke out in the US, but they can’t hide forever!

The accounts were dark and gloomy for a whole week until a statement was posted from Michael Horn, the US CEO. The silence from Volkswagen, as you would expect, didn’t stop consumers having their say on the scandel.

To see more on how Volkswagen handled the crisis, click here.

2. The entrepreneur’s ultimate list of 8 must-read books

Business owners, entrepreneurs and business leaders know there are no shortage of business, entrepreneurial and leadership-related books out there on the market, but with time so precious, what should we be reading?  To help direct our attention on the best books out there at the moment, the good people at Amazon have compiled ‘The Entrepreneur’s Ultimate List of 8 Must-Read Books’.

There are some old favourites on there like The E-Myth Revisited by Michael Gerber. As well as others we haven’t read yet.

To view the list, click here.

3. Infographic: the 24 most inspirational company mission statements

There is much debate about the importance of a mission statement. Done well they are a very clear and succinct way of communicating the purpose of a business and a means of keeping in focus why it exists. Done badly and they represent just a series of nice sounding statements that bear no relation to the actual day to day running of a business or organisation.

The insurance company Unum have collected 24 ‘inspirational’ mission statements from some of the world’s biggest brands, including Nike, Google and Ikea.

To find out what they are, along with the full list, click here.

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