#MarketingTitbits – Top apps for the 1%, will Google Glass be good for ecommerce and Rory McIlroy vs. a robot golf match!

Top apps for the 1%

As an app designer, competing with the likes of Google and Facebook is a hard job, unless you are very smart about it. There is a lot of pre-existing competition for mainstream apps that target mass audiences.

Because of this, app designers have started coming up with apps for niche audiences, for example Wattpad, an app designed for aspiring novelists to share their work in a tailored way that is better than an everyday blog.

Along with this, there has been a rise in the apps for the 1%, which the majority of us can admire but unfortunately cannot afford either to buy, or to use. The “I Am Rich” app which cost $999.99 was merely an icon that reminds you that you were able to afford it, a work of art with no hidden purpose. Make of it what you will, but it was taken down from the App Store by Apple a few days later, with ‘only’ 8 copies ever being sold.

Despite this, there are many apps that target the 1%, which are fully functional and do serve a purpose. If you fancy a spot of window shopping then check out the apps below!

BlackJet
The on-demand private jet service.

Inspirato
The luxury destination travel app.

Onefinestay
An app for rich people who are bored of going on holiday and want to swap mansions instead.

Boatbound
A boat borrowing program for the elite.

Tiffany & Co. Engagement Ring Finder
This one is fairly self-explanatory.

VIP Black
Kind of like Groupon, except it costs you $1,000 a month

 

Will Google glass be good for ecommerce?

If you haven’t yet heard about Google Glass yet, then now is about time. It is basically a computer that is worn like a pair of glasses. It can be used to check directions, to capture photos and videos, send messages and answer questions that you would usually type into Google.

From a commercial perspective, people have pondered whether Google Glass will be good for e-commerce? We found a great article which evaluates this. To have a look click here.

 

The best robot vs. Rory McIlroy golf contest you will ever see

This week, we found a great viral-friendly video created to promote the PGA tour. In it, Rory McIlroy embarks on a golf contest against a robot. As well as being very good at golf, Jeff the robot is also a trash-talking, joyously mean-spirited robot.

Watch the video below

click here

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