Last week, TLC Business held our annual marketing seminar at The Mayflower Theatre in Southampton, but with a slight twist. We teamed up with Simon Harmer and his company Blown Away to deliver an inspirational session for businesses looking to get their marketing up and running. This year, the focus was to ‘Get Your Marketing […]
1. John Lewis sees a significant sales uplift following ‘Man on the Moon’ launch The latest John Lewis Christmas ad, #ManOnTheMoon, appears to have generated an increase in the most important metric for any marketing campaign – sales. After its first week of release, the department store reported its first weekly sales total to surpass […]
1. How The Economist injected digital into a 172-year-old magazine The 172-year-old publication, The Economist, has recently embraced digital technology, with help from Iain Noakes, The Economist’s Global Digital Acquisition Journey and Performance Director. With this new revolution, Noakes was keen to stress that despite its recent efforts, The Economist is not a digital brand. […]
1. Is John Lewis playing with fire with its annual Christmas advert? With the combination of John Lewis Christmas ads being the second most shared of all time, will #ManOnTheMoon be another unqualified success? According to BrandWatch, the ad was mentioned more than 23,000 times on social media just two hours after its launch. With […]
1. Google AdWords at 15: moving beyond the last click The success of AdWords for Google, launched 15 years ago, is undeniable. Now, the search giant is keen to build on the success and add even more functionality for advertisers and benefits for searchers. Back in 2000 when AdWords first launched, it had just 350 […]
1. Over 20% of FTSE 100 CEOs now come from a marketing background British companies are gradually becoming marketing experts when it comes to filling the top job, as 21% of all FTSE 100 CEOs now come from a sales or marketing background. The UK’s tendency to employ former marketers is far greater than international […]
TLC Business have teamed up with renowned inspirational speaker Simon Harmer and his company Blown Away, to deliver an insightful and inspirational working-lunch session for businesses who are looking to get better results from their marketing in 2016. Not only will the session include marketing tips, cheats and ideas, but it will give you an […]
1. How to do market research on a small budget Ever wondered how to carry out market research on a small budget? When launching a new product or service, companies must understand their customers’ needs and wants, and this is achieved through research and development. Companies such as Unilever and Coca-Cola spend millions each year […]
1. 10 traits of the most innovative entrepreneurs Entrepreneurship fits perfectly with innovation – producing new ideas, providing better solutions and pioneering new products. The most successful entrepreneurs aren’t just the hardest working, but the most innovative too. If entrepreneurs aren’t flexing their innovative muscles, then success and breakthroughs are difficult to achieve. Innovation is […]
1. Social media and crisis management: a Volkswagen case study The Volkswagen emissions scandal has raised many questions – but what has happened to their social media activity? On Friday 18th September, Volkswagen sensibly stopped posting to Facebook and Twitter after the emissions scandal broke out in the US, but they can’t hide forever! The […]