#MarketingTitbits – Budget 2014, content marketing, Growth Vouchers
1. Budget 2014: the key marketing takeaways
Less than two weeks ago the Chancellor George Osborne delivered the 2014 budget. The statement nodded heavily towards businesses and pensioners and Marketing Week have written an article highlighting some of the main benefits to marketers.
Some of the points that the article bring to light include “savings overhaul could spark ISA marketing bonanza” and “big data is a big deal for the Government”. To read the rest, click here.
2. Introducing the periodic table of content marketing
Chris Lake, the Director of Content at Econsultancy is the first person to ever create a periodic table of content marketing. The table was created to stand out against an ever growing sea of questionable infographics.
Along with the ingenious table comes an explanation of his thinking along the way. The main areas he focuses on are strategy, format, content type, platform, metrics, goals, sharing triggers and checklists. To take a look, click here.
3. 10 ways to grow your business with a Growth Voucher
Growth Vouchers were introduced in January 2014. They were designed to help SMEs grow their businesses by providing match funding of up to £2000 in the form of a voucher. The vouchers can be spent on strategic advice in one of five different categories:
- Improving leadership and management;
- Making the most of digital technology;
- Managing cash flow, late payments and negotiating finance;
- Marketing, attracting and keeping customers;
- Developing skills and taking on staff.
Enterprisenation have created a blog explaining the different ways each of the advice offered can help to grow your business. To read more, click here.