#MarketingTitbits – Tiffany & Co.’s social media, buying a promoted tweet to complain and big brand logo transformations
1. How Tiffany & Co. use social media
Tiffany & Co. was founded in 1837 by Charles Lewis Tiffany and has become one of the most renowned jewellery brands in the whole world. They are a great example of how a business can harness the power of social media!
Last week, Tiffany & Co. managed to achieve the highest engagement score on Facebook of the top retailers in the US. On average, it gets almost 30,000 interactions per post, with some in excess of 50,000 – especially for product photos. They have over 4million Facebook fans and post content nearly every day, including images of celebrities wearing their jewellery, product videos and photos. Not only do Tiffany & Co. display a mastery of Facebook but they also employ Twitter, Pinterest and Google+ more effectively than many rival brands.
To have a look at how they do this, read the full article from Econsultancy here.
2. A new way to complain – buy a promoted tweet!
Every year 26million luggage bags go missing. If you’ve ever been one of the unlucky ones, you’ll know how frustrating it is and perhaps even sympathise with this man whose father’s luggage was lost. Hasan Syed was so infuriated that his father’s luggage was lost by British Airways that he decided the only way to make sure his complaint was heard was to buy a promoted tweet. The tweet simply said “Don’t fly @British_Airways. Their customer service is horrendous.” He then followed this with a series of angry tweets directed at British Airways, one of them said “@British_Airways how does a billion dollar corp only have 9-5 social media support for a business that operates 24/7? DM me yourselves.” Syed’s innovative move sparked interest among many people on Twitter and he even got an interview with CNN. It remains to be seen whether Mr Syed’s father ever got his bags back!
3. Logo transformations from big brands
A company’s logo is extremely important, as it is the symbol that your customers identify with and encounter the most. A good logo can do wonders for your brand and a bad one can do the opposite. However, every brand has got to start somewhere and logos change regularly. This week we found a great article from Entrepreneur, showing 10 logo transformations from 10 big brands that we see every day. Including the likes of Starbucks to Apple, have a look and let us know what you think. Click here.