#MarketingTitbits – news sites, images, clickbait

news-images-clickbait-smaller1. BBC is the most shared UK news outlet on Twitter, Mail Online is filth
A new study from PeerIndex shows the most popular news outlets in the UK compared to the number of shares they have on Twitter. Perhaps unsurprisingly, The BBC is the most shared news website, with just over 4.2 million articles shared on Twitter in January 2014. In second place was the Guardian with more than 2.4 million articles. The Telegraph and the Independent came in 3rd and 4th place respectively, with 913,000 and 616,000 shares respectively, but the most interesting figure of all is number 5 on the list.

The world’s most popular news website, which had almost 190 million unique visitors, worldwide, in January alone is none other than the Mail Online. However, whilst many people are looking at it, it seems not as many are willing to admit that they spend their lunch breaks perusing the website, with far fewer visitors sharing its content than on their less popular rival news sites. Their content may be interesting and eye-catching but is it really sharable? Only 453,000 people shared content from the Mail Online with their Twitter followers in January 2014. It suggests the Mail Online may be many people’s guilty pleasure! 


2. Eight free image resources for your website or blog

For all you bloggers and website owners out there, we have found a great article that highlights some of the best free image resources for you. We understand how tempting it can be to use Google images rather than searching for the perfect picture from pages of cheesy stock images. However, it is important not to breach copyright, which if challenged can come with a hefty price tag.

Changing your settings on Google images to filter out any that you can’t reuse is one way to find images, but in addition to this there are a number of free sites you can use. To read more, click here. 


3. The dirty secrets of clickbait

It might be that you have never heard of “clickbait” before; however the chances are you’ve probably experienced it. The term refers to an eye-catching link on a website which aims to make people read on, no matter how ridiculous, pointless or far-fetched the title seems.

To read more about the dirty secrets of clickbait, why people seem to have a love/hate relationship with it and what marketers can learn from it, click here.

#MarketingTitbits – smart homes, Street View, Dove

myspace-instagram-worldcup-smaller1. Myspace is sending old users their old photos to win them back
Myspace, which was founded back in 2003, was at one time the most visited website in the United States, surpassing Google. Despite several redesigns to the social network’s layout, Myspace has lost many users and this year they have set up a new campaign to get old users back.

The social network has started emailing past users old photos of them from their profiles, along with a line that reads “The good, the rad and the what were you thinking…” and a link that takes them directly to their Myspace profile.

To read more, click here. 


2. 16 of the best branded Instagram videos of May 2014

Instagram is now one of the most widely used image-based social networks. It is not just individuals use the platform to share photos and videos with their followers; many brands are doing the same thing.

This week we saw a great article highlighting some of the best branded Instagram videos, including Nike, Vogue and Google Glass.

To read the full article and watch the videos, click here. 


3. 10 most shared branded ads for the 2014 World Cup, so far

With the start of the World Cup steadily approaching, we have already seen many brands cash in on the event. Brazil-themed products are springing up everywhere, some good and some bad.

Some of the best World Cup-themed adverts include Nike, Samsung, Emirates and Coca-Cola and all four appear in the 10 most shared so far. To have a look at the full list, click here.