May’s Top Marketing Tips

  1. Slow Cop – This websites helps you compare the speed of your site with the speed of a competitor’s website. Slow Cop scores the speed of your website out of 100.
  2. Sticker Mule is a web based service that lets users place orders for custom stickers and skins. You can order custom skins and stickers for gadgets like the iPhone, iPad, your laptop, Kindle or stickers that could be used just about anywhere.
  3. Unleashing The Idea Virus – This ebook by Seth Godin will help you better understand the time-honoured Marketing tradition of the idea virus, and help you launch your own.

September’s Top Marketing Tips

  1. Since the Twitter timeline displays tweets as they are posted, your timeline often does not immediately show tweets from users who tweet less frequently. Their tweets are buried by users of more tweeting frequency. Shuush aims to amplify the people that don’t usually get heard, and scale back those with frequent updates.
  2. Dropbox as you may know is the easiest way to sync and share your files online and across computers. Dropbox is a free service that lets you bring all your photos, docs, and videos anywhere. After you install Dropbox on your computer, any file you save to your Dropbox will automatically save to all your computers, your iPhone and iPad and even the Dropbox website! With the Dropbox app, you can take everything that matters to you on the go.
  3. Graphic Design That Works: Successful Design for Logos, Brochures, Promotions, Websites and More. A guide to creating an eye catching and innovative design. This book will help companies looking to grab a consumer’s attention with memorable logos and in depth promotional campaigns. The book explores designs from early conceptual stages to initial drafts and final executions.

November’s Top Marketing Tips

1. Twitter Tool: With so many twitter tools available, it’s hard to know what to choose. This is a list of ten Twitter applications used by social media and industry experts!2. iPad Magazine: Write and publish your own iPad magazine. The Magplus platform is a creative system for making issue-based media for touchscreen tablet devices.

3. Teach Yourself SEO: Useful links and information to help you teach yourself SEO. These resources provide analysis of the search engine industry and helps website owners improve their rankings with Google.


February’s Top Marketing Tips

  1. Tweeb Twitter app focuses on Twitter analytics such as followers, click-through rate, retweets and mention rate. Tweeb’s “summary” page gives you a great overview on whether your click rate and follower rate has been improving or slowing down.
  2. The premier app for Google Analytics, Analytics App, now debuts on the iPad as Analytics HD! This is the only Analytics app for the iPad with segmentation. The app allows you to see charts and reports like you’ve never seen them before.
  3. Mentioned in our blog this week, Google Alerts is a useful tool to monitor what is being said about your brand. Google Alerts are email updates that are sent to you for whatever keyword or phrase you decide to set the alert. As soon as your name is mentioned anywhere on the Internet, you are sent an alert immediately.

March Top Marketing Tips

  1. Not long now until March 30th when Facebook roll out the timeline update to the business pages. The Timeline is a cosmetic change to the format for displaying content on Facebook profiles. The Timeline format makes Facebook content more engaging and highlights the history associated with the page in a chronological order that makes it easier to navigate to older material. Take a look at the TLC Business Facebook page.
  2. TouchRetouch HD is an app that lets you remove unwanted content or objects from your photos, using just your finger and iPad. This is a great app for editing shadows, wires, blemishes, or even a person that you want to remove from your photograph.
  3. Pixable is a new app which sorts images from your Facebook and Twitter feeds into piles such as “Top of the Day,” “New on Twitter” and “New Profile Pics,” making them easy to view and interact with. The app is accessible via the web and can be downloaded from the iTunes store for the iPad, iPhone, and iPod touch.

Top Marketing Tips May 2012

  1. The LinkedIn iPad app has finally arrived. The app is designed to be a personal assistant, with features such as calendar integration and a focus on LinkedIn’s personalised news feed, which showcases popular news articles and updates.
  2. LinkedIn’s Signal is another tool that can be applied to your LinkedIn account. Signal allows you to filter and browse only relevant status updates from your LinkedIn streams. You can target updates from colleagues, competitors, etc. The tool also allows you to narrow or expand your view based on the following filters: network, industry, company, time published and location.
  3. This month we provide you with a book dedicated to LinkedIn. Social networking Guru Neal Schaffer’s Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn, explores the potential for professional and personal networking through LinkedIn. This book goes beyond the “business” genre to expand upon the world of social media marketing, branding, and career management.

Kindle takes on iPad

Style over substance?
Despite all the hype, is the iPad the perfect example of style over substance? Designed to be portable and accessed on the go, anywhere, the iPad has one significant flaw, you can’t read it in sunlight. Amazon has seized on this weakness in its latest series of adverts to promote its considerably cheaper Kindle, to try and capture valuable market share in the e-reader market. What do you think about the advert?