#MarketingTitbits – emoji campaigns, psychology principles, stock images

emoji-psychology-images-smaller1. From McDonald’s to Ikea – 7 of the best emoji marketing campaignsEmojis have become the world’s fastest growing digital language and a number of brands are beginning to incorporate them into their marketing campaigns. But whose will catch your eye?

As outlined by Marketing Magazine, a variety of brands are adopting the language, ranging from WWF’s #EndangeredEmoji campaign to Domino’s ‘Easy Order’ emoji tweets. However, this seemingly simple campaign is not without its own risks as fast food giant, McDonalds, discovered.

Find out what went wrong for McDonalds and how other brands are using emojis by clicking here.

2. Six psychology principles that can help your content marketing

Most businesses will use content marketing as a tool to help drive traffic to their site, boost engagement levels and convert leads into sales. But how can a business encourage a consumer to take these actions? Take a look at these top psychological theories from Econsultancy to find out.

From theories proposing that people are automatically drawn to something others already like, to those that suggest everyone has a ‘fear or missing out’, you can easily find tips to help with generating content for your business.

Click here to find out more.

3. 7 sources of free high quality stock images

As the internet has grown ever dominant in our digitally-centred lives, it’s no surprise that there is an overwhelming number of free stock image websites, but which should you be using?

Sites such as Pixabay, Unsplash and StockSnap are perfect for the searcher looking for unlimited downloads to add a great, high quality touch to blogs and promotional material, making them a popular choice amongst many. But that’s not all. If you’re looking to remove all the hassle when it comes to finding images, Death to the Stock Photo and Snapwire will deliver them straight to your inbox.

For the full list, click here.


Monthly Top Marketing Tips

  1. Want to be more creative with your marketing? Here at TLC we are always searching the web for images to use within our campaigns and we have found a website that might just lend a helping hand. Digital Image Magazine has compiled a list of the Top 25 Free stock Image websites. Have a break from searching for hours and take a look to see if any of these can assist.
  2. Having trouble with your USP? Finding something to help you stand out from the competition is never easy. We here at TLC suggest Purple Cow by Seth Godin. In Purple Cow marketing Guru Seth Godin urges everyone involved in creating, designing or selling to think in new ways about their market.  Adopting alternative approaches to your business that will help your company survive.
  3. If you are thinking of using the benefits of YouTube to build your brand online we have come across this comprehensive list of free video editing software for Windows, Mac and Linux users. Check out this link for Desk Top Video Guide or alternatively click here for a more complete list.