1. 2013’s top viral adverts
Every month, more than 1 billion unique users visit YouTube. Those users watch over 6 billion hours of footage each month, which works out at almost half an hour per person on the earth today. Every minute 100 hours of footage are uploaded onto YouTube. If you’re not currently using YouTube to engage with your customers then you should be thinking about it because your competitors are likely to be.
This year’s top 20 viral video ads have been chosen by you and anyone else who watched them. Coming in top with over 4.2 million shares online is Dove’s ‘Real Beauty Sketches’. In second place is Geico’s ‘Hump Day’ which has had 4 million views and in third place Evian’s ‘Baby and Me’. To have a look at the top 20 viral adverts of 2013 click here.
2. Scroogled clothing line from Microsoft
Last year, Microsoft launched their ‘Scroogled’ campaign. The campaign intended to shine a bright light on Google’s perceived unethical practices and the way that they use their users’ private data. This month they took their campaign to a whole new level. Microsoft launched a clothing and merchandise line including mugs and hoodies, each with a ‘Don’t get Scroogled’ slogan on it. To read the full article from Marketing Week, click here.
3. Lessons on content marketing and creativity from Coca-Cola
In 2004, Coca-Cola’s chief executive said that they were ‘creatively bankrupt’, he couldn’t have been more wrong. Over the years we have seen some beautifully creative marketing from Coca-Cola. Their ‘Share a Coke’ campaign, which launched in 2011 elicited an amazing response – and all from such a simple idea, proveing that people like things to be personal. Other prominent Coca-Cola campaigns in recent years include: ‘The Happiness Machine’, ‘Tweet Your Christmas Wish’ and ‘The Friendship Experiment’. This year Coke Zero launched the ugly Christmas sweater competition, inviting people to design the ugliest sweater they can just in time for Christmas, not only are they on trend but they are also taking advantage of the Christmas spirit.
To read more about Coca-Cola’s brilliant marketing and to get some ideas for yourself, click here.