We have some great top tips this July: a source of free data, a tool to find out which page on your website your target audience prefer and a free opportunity to review your marketing over the summer. Top Tip 1 – As many of you know, data can make or break a marketing campaign. It can be very difficult and expensive to source good quality data. Well, the good people at Corpdata have decided to try and help kickstart the economy by giving every business the opportunity to create their own target list of 200 potential customers for FREE. All you have to do is open an account for free, choose the types of businesses you’d like to include in your list, then download 200 records for free. That can’t be bad. Visit free data offer to download your free 200 records.
Top Tip 2 – Trying to get into the minds of your target audience can be tricky. Knowing what they like and don’t like can take a lot of time. Well Google have made it easier to work this out when it comes to your website. Their free website optimizer tool allows you to split test different pages on your website so can see which layout, copy or imagery is best received, very useful for improving your conversion rates.
Top tip 3 – If you haven’t taken your free Marketing MOT yet, the summer is the perfect time to do so. Many businesses experience slower periods during the end of July and August. This provides a great opportunity to take a look at your Marketing, review how successful it has been and explore areas for improvement. TLC Business’ free Marketing MOT does just that and gives you a whole host of ideas and suggestions on how you can improve your marketing performance. For more information or to book yours, visit our Marketing MOT page.
Hope you find these useful and do let us know how it goes.