Register at seomoz.org and start using their free SEO tools to get on top of your websites search engine optimization. There are a whole host of different tools available to check back links, keyword analysis tools and page rank trackers to name a few.
Start using a CRM. It is amazing how many businesses we meet that do not have any means of organising their data, monitoring the success of campaigns they undertake or keeping on top of future call backs to possible leads. ‘They are so expensive’ is a common reason given for this. Well with Sugar CRM Open Edition, this is no longer a valid excuse, because it is free! Take a look at it and see what you think.