#MarketingTitbits – Top 100 Global Brands, Microsoft vs. Google and Mobile Payment Apps

1. The top 100 most valuable global brands of 2013
The annual BrandZ most valuable global brands list has been released and Apple keeps hold of the top spot for another year.

According to Millward Brown Optimor, the BrandZ list compilers, the Apple brand is worth an eye-watering $185bn.

Peter Walshe, Brandz global director explains the value of a ‘brand’:

“What we see with the most popular or powerful brands is that brand lasts a lot longer, is more robust and doesn’t tend to slip as much, whereas the finances go up and down,”

The Apple brand is ahead of its nearest competitor, Google, by $70bn dollars, demonstrating that despite its recent share price decline, Apple’s brand loyalty still stands it in good stead.

The top 10 looks like this:

Ranking Brand Brand value 2013 ($M)
1 Apple 185,071
2 Google 113,669
3 IBM 112,536
4 McDonald’s 90,256
5 Coca-Cola 78,415
6 AT&T 75,507
7 Microsoft 69,814
8 Marlboro 69,383
9 Visa 56,060
10 China Mobile 55,368

To see the full list click here.


2. Don’t get ‘Scroogled’!

When two corporate giants like Microsoft and Google decide to battle it out, the odds are it is going to get nasty. This time it is Microsoft’s turn, in the form of a cutting parody of Chrome’s ‘Now. Everywhere.’ Ad.

The video is the latest iteration of Microsoft’s ‘Scroogled’ campaign, designed to highlight the commercialisation of our data by Google, for its own profits.

It is speculated that the video was only ever designed to be seen internally at Microsoft. You can decide for yourself.

Microsoft’s Chrome Ad Video Parody

Whichever way you decide to view it, it all feels a little bit like sour grapes from Microsoft. For so long the industry bully, Microsoft has not been having it all its own way of late, whilst Google continues to go from strength to strength. Perhaps instead of spending time coming up with videos attacking other companies, Microsoft should focus its resources on creating an operating system people actually want to use!


3.  Mobile payments apps to improve customer service

If you are a small business and would like to take credit / debit card payments but don’t want the hassle of setting up card machines and dedicated lines etc. then these handy little apps are for you.

Not over from the US yet, Square is one of the market leaders. It is an app designed for iOS and Android mobile devices, which allows users with the simple addition of a free card reader, to take card payments via their phone or tablet.

Its rival, Intuit, has crossed the pond and offers a very similar experience, except provides a streamlined card reader, with a chip and pin keypad, for users to take card payments.

Whichever app you go for, adding the facility to take card payments to your organisation is a great way of improving your customer experience, making it easier for customers to pay for your services and products.

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