How to master event promotion

Have you got an event coming up, but are unsure where to start when it comes to promoting it?

As marketing experts, we’ve put together the ultimate checklist to help you successfully promote your event. If you get stuck, we’re always happy to help:


1) Target the right marketing channels

Before you start promoting your event, think about your target audience, who they are, what their interests are and what would engage them most.

Don’t waste your efforts promoting your event on channels that your target audience doesn’t use. Push your event where it will be seen most, this could be on social media, through email marketing, website promotion, print media, radio, TV, or collaborations with influencers and partners. We find taking a multi-channel approach is great for reaching a wider audience.


2) Compelling messaging

Now you’ve got your audience’s attention, make sure your message is clear and includes all the relevant event information, highlighting what makes your event stand out.

You’ll be surprised how many people forget to include essential information like the date, time or location!


3) Timing

Make sure you plan ahead and give people enough time to add your event to their calendars.

To boost attendance, create a schedule to regularly communicate with your audience, to keep your event at the forefront of their minds.

4) Create a buzz

Generate excitement around your event by offering incentives, exclusive offers, or early booking discounts.

Sharing testimonials and reviews can also boost credibility and attract more attendees. Giveaways or incentivising people to share and spread the word about your event also works well in B2C.


5) The right collateral

Invest in visually appealing promotional materials that aligns with your event’s branding, whether that’s printed banners, flyers or promo videos.

Don’t forget to use high-quality images, graphics (and videos) that capture attention and convey the atmosphere and experience attendees can expect.


6) Visible online presence

It’s important to get your event visible online. Create a dedicated event landing page with detailed information and an easy user-friendly registration process.

Spend some time on SEO (Search Engine Optimisation) as it’s vital for your event to rank highly in web searches. Also make sure your Google My Business and social media pages are up to date.

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7) Thank sponsors

Remember to thank any sponsors, collaborations or partners you had for your event. This can help to build strong relationships, which could lead to continued support for future events.

Tagging them on social media will acknowledge their contribution and also widen your reach, as your posts will appear in their feeds, reaching their followers too. Sharing their content will also help to boost your profile and help to maintain long-term connections.


8) Get feedback

It’s always a good idea to get feedback following your event, so you can continue to grow your event’s popularity and success.

Useful things to look at are ticket sales, web traffic, social media engagement, as well as open rate for email campaigns.


If you need support ahead of your next event, contact our event marketing experts on 01962 600 147 or email