Posts

#MarketingTitbits – smart homes, Street View, Dove

myspace-instagram-worldcup-smaller1. Myspace is sending old users their old photos to win them back
Myspace, which was founded back in 2003, was at one time the most visited website in the United States, surpassing Google. Despite several redesigns to the social network’s layout, Myspace has lost many users and this year they have set up a new campaign to get old users back.

The social network has started emailing past users old photos of them from their profiles, along with a line that reads “The good, the rad and the what were you thinking…” and a link that takes them directly to their Myspace profile.

To read more, click here. 

 

2. 16 of the best branded Instagram videos of May 2014

Instagram is now one of the most widely used image-based social networks. It is not just individuals use the platform to share photos and videos with their followers; many brands are doing the same thing.

This week we saw a great article highlighting some of the best branded Instagram videos, including Nike, Vogue and Google Glass.

To read the full article and watch the videos, click here. 

 

3. 10 most shared branded ads for the 2014 World Cup, so far

With the start of the World Cup steadily approaching, we have already seen many brands cash in on the event. Brazil-themed products are springing up everywhere, some good and some bad.

Some of the best World Cup-themed adverts include Nike, Samsung, Emirates and Coca-Cola and all four appear in the 10 most shared so far. To have a look at the full list, click here.

#MarketingTitbits – Instagram marketing, brand taglines, Google+ changes

instagram-travel-google-smaller1. What brands need to know about Instagram marketing
By 2017, Instagram’s mobile ad revenue is due to quadruple to reach $2.81bn, making its mobile display ad business bigger than both Twitter and Google in the US. There are already more than 500 brand campaigns and Instagram continues to add new features to make the service more appealing to advertisers.

As Tom Richards points out from We Are Social,Instagram already has a parent company in Facebook that has already built up and multi-billion dollar social ad business and can use its learnings to help Instagram grow even faster. Marketers have used the site to sell an image of their brands, in particular fashion and travel sectors.

For more on Instagram’s expansion, click here.

2. Lost in translation: when brand taglines don’t travel

Brand taglines such as KFC and Mcdonald’s are the most recognised in Britain today, but when they cross oceans they can mean something entirely different. We searched the depths of the internet to find the best, or worst.

KFC’s ‘finger licking good’ slogan is known all over the world. But when the fast-food giant hit China, the translation of their tasty slogan wasn’t so appetising. Pepsi experienced a similar problem in China where their slogan ‘come alive you’re with Pepsi’ translated into something completely different. Due to this, sales have dropped significantly since the launch of the campaign.

Click here to find out more.

3. What the Google+ changes mean for marketers

Since its launch in 2011, Google+ has been an integral part of the Google experience, as the search giant used it to unify its disparate services. Google has made it clear that it knows it is never going to compete directly with Facebook for social networking supremacy. However, as Bradley Horowitz explains, Google’s VP of streams and sharing, a Google account will be all you’ll need to share content.

For marketers, the diverging fortunes are a reminder that the most meaningful platforms of tomorrow are equally likely to come from companies nobody has heard of. Either way, marketers still using or interested in Google+ can now treat it as something other than a poor Facebook competitor.

Take a look at more Google+ changes by clicking here.

#MarketingTitbits – Google, app, social media

google-scent-socialmedia-smaller1. 10 Google Doodle is celebrating the World Cup in style

For those of you who use Google, you are probably now used to the company celebrating historic moments through their Google doodles. The animations, interactive games and imaginative cartoons have been used in the past to celebrate things such as Valentine’s Day and the birthday of the Rubik’s Cube.

However, this month Google have been brightening up the search engine with a new Google doodle for every day of the World Cup. If you have missed these ingenious doodles then click here to see all of them. 

 

2. This app can send scented text messages

Last week, a Harvard University professor unveiled a brand new app for the iPhone. oSnap has been developed by him and his students and allows the user to send text messages accompanied by a photo and a scent to one another.

The app lets you take a photo and then asks you to tag scent notes that go along with it, up to 8 in total. The message is then sent and the user on the other end can use the oPhone to receive the photo and accompanying smell. Despite the fact that the phone is currently only available at the Natural History Museum in New York and Le Laboratoire in Paris, the team are currently raising support hoping to make the phone available in homes.

To read more, click here. 

 

3. 19 social media fails of this year so far

Especially for those who are new to it, it can be hard to find the right content to use on your social media channels. Our first piece of advice is to find content that is relevant to your followers and post as regularly as possible.

Our second piece of advice is to not do what these people have done. Have a look at this article from Econsultancy that highlights some of the most cringe worthy and horrific social media fails of the year so far, enjoy!

#MarketingTitbits – content marketing, lenses, Aldi

content-lenses-aldi-smaller1. Ways to invite your followers into your content marketing
Content marketing has grown in popularity recently, but with the opportunity comes challenge for many businesses of how to go about taking advantage of it. A good example of comes from Vitamin Water, which partnered with Facebook and created the successful ‘flavour creator’ campaign. It worked perfectly cultivating interest and engagement with their target audience. But how have others capitalised on the power of content marketing?

Here are 5 ways to help draw your target audience into your world. Click here. 

 

2. Google inks a deal with Novartis to make smart contact lenses

The tech world has seen a rise in wearable items recently and Google is a major contributor to this. We’ve seen the introduction of watches and Google Glass to name but two. But never one to rest on their laurels, Google are now looking to expand even further after partnering with Novartis to develop ‘smart contact lenses’ that could provide vision correction or measure glucose levels for sufferers of diabetes.

To read more about the new lenses, click here. 

 

3. UK consumers rate Aldi top brand

As you may already know, discount grocers have rocked the retail sector over the last 12 months, and recent surveys about the nation’s top brands have certainly reinforced this.

Aldi has topped the list of YouGov’s top 10 brands relating to consumer perception, with a Buzz score of 25.9, shaking off rivals such as John Lewis and Sainsburys in terms of positive associations with the brands.

To read more and find out who else made the top 10, click here.

A guide to Google My Business

A beginner’s guide to Google My Business
Back in 2010, Google launched Google Places, allowing small businesses to put themselves on the map. Many companies set up Google Places listings, alongside Google+ pages; this meant they could acquire reviews and people could become advocates for the businesses they liked, sharing them and their stories with their circles.

Last year, Google got rid of Google Places and things got a little bit more complicated. They created Google+ and Google Local, to integrate the old system and create a new platform that incorporated all of this; Google My Business.

This was launched in June 2014, although it has taken a few months to roll out for all users. The change has resulted in a few challenges for businesses that were using Google+ and Google Places before the change. So off the back of much sleuthing, we thought we’d create a “Google My Business Beginner’s Guides” to help you get on top of the changes for your business.

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Google My Business – if you are starting a fresh

If you are starting a fresh and have never used Google Local or Google+ for your business before, you are in luck. It is really easy to set up a Google My Business account, verify your Local page and link it to your Google+ page. To read Google’s guide on how to do this, click here.

 

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For the rest of you, here’s a small explanation of the new platform. Google My Business (GMB) is basically a dashboard that connects everything together, it looks different from what we have seen before but once you get the hang of it it’s really straightforward.

When searching for your business in Google you will see information on the right hand side including your company name, a map, address, contact details, opening hours, reviews, any images associated with your business and your most recent post on Google+. This is all governed by the information you put into GMB, so it’s a good idea to make sure everything is correct.

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GMB also controls the information that appears under your listing on Google, this includes the link to your Google+ page. The dashboard links your Google+ page to your Google Local listing and lets everyone know your company is a verified Local Business as well as having a verified website link. This is shown by two ticks on your Google+ page.

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With Google My Business you can see and respond to reviews, see analytics for your page and even download an app allowing you to manage your business on the go.

Google+

If you already have a Google+ page, it’s a good idea to make sure that your website is verified. This verifies that you are the owner of your Google+ page and is really easy to do. You will need to send a snippet of code to your web developer, which needs to be embedded in your website. Google will prompt you for this when you log into the Google My Business dashboard and your profile will not show as complete until this is done.

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Google+ Local

If you already own a Google Local listing you will need to get it verified, again, Google will prompt you for this and it involves receiving a code from Google either through your registered address or phone number.

To set up a new Google Local listing you will need to go to the Pages dashboard in Google+, then click on “Get your page”. Google My Business will then ask you to choose a business type and type in your business name, follow the steps from there to create your Local page and go through the verification process. You will need your company phone number, website address, opening hours, address and some photos to complete your listing but don’t worry about a profile picture as this will pull through from your Google+ page when you link the two together.

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Once you have a verified Google+ page and a verified Google Local page you are left with a Google+ Local page, a page that has linked everything together. To do this you will need to go to the pages section of Google+ and select “Manage this page” for the Google Local listing. Under settings there is the subtitle “Profile” here you will see “Connect a different page” and you can select your Google+ page.

When you return to the Pages Dashboard you will see a page called “Backup of…” you can delete this page by following these steps.

Deleting a Google+ or Google Local page that doesn’t belong to you

We have found that a large number of companies have Google+ or Google Local pages that nobody seems to manage or know the logins to. If you can’t access a listing for your business, for whatever reason, there is still a way to get rid of it and start a fresh.

The first option is to request ownership of the page. This is a good idea if the page has good reviews about your business. You can do this by attempting to create a Google Local listing, (following the steps above). When you see your business on the list, click on it and then on the link “Request admin rights”. This will send a message to the administrator of that page and they can contact you to allow you to become the page owner.

Alternatively, you can report the page for impersonating your business. This is easy to do but you will need to provide some proof that you are a business representative, by providing ID. Do this by going to the page you are trying to gain control of, reporting it and follow the steps.

I have more than one location for my business

If you have more than one location for your business, you will need a separate Google+ Local page for each. All of these pages can be seen from your dashboard and controlled, although it might mean that you need to post the same information to all of the pages. A quick and easy way to do this would be through Hootsuite.

If you have more than 10 businesses you will be able to use a special dashboard especially for companies with a high number of locations.

Google is a company that is ever changing the way its products work. From an SME’s point of view, this can be frustrating and it sometimes feels like as soon as you get to grips with a new tweak, it’s changed again. Despite this, once you understand how Google’s products work they are relatively easy to get along with. Google also have a huge volume of help guides for most problems that you might come across, so it’s a good idea to check there before giving up completely. Good luck!

 

#MarketingTitbits – Facebook ads, Jack Daniel’s stories, Google structured snippets

facebookads-jackdaniels-google-smaller1. Nine best practice tips for Facebook advertising

E-Consultancy has compiled a list of the best marketing practices to use with Facebook. The tips include engaging with a vast audience in order to facilitate the opportunity for more clicks on your links, to separating mobile and desktop campaigns due to the behaviour changes in users depending on which platform they are using. Surprisingly, according to previous research, mobile users are more likely to click on links.

To read the other tips on optimising your Facebook ads, click here.

2. How Jack Daniel’s uses storytelling to personalise the brand

Many brands across the world employ focusing on the tradition and heritage of their existence; Jack Daniel’s is one of them.  On their website, the brand describes their timeline as a story of ‘independence and craftsmanship using years as chapters’. For brands such as Jack Daniel’s, the importance of history is clear and September happens to be the month of ‘Mr Jack’s birthday’, although no one knows the actual date. Much of the time, the stories that are told fail to mention the brand in any way, creating a more authentic and engaging atmosphere around ‘Jack’. On the Jack Daniels website you can rewind back to the early 1900’s by scrolling through the timeline of events that have followed the brand throughout its history.

To read the story of Jack for yourself, click here.

3. Google introduces ‘structured snippets’ into search results

Google is starting to test out ways to improve CTRs (click-through rate). The introduction of ‘structured snippets’ is one of the initiatives they are testing. You can see exactly what this means for yourself by Googling ‘Nikon D7100’ or ‘Superman’. You’ll see that extra detail is added to directly to the search listing on the result page itself, informing us of the camera specifications or Superman’s origins without the need to click through to the webpage the search result is directing you to. Structured snippets certainly help a result to stand out more but will this improve CTRs or will it have the opposite effect?

To see more, click here.

 

#MarketingTitbits – Google+, Black Friday emails, worst

googleplus-emails-adverts-smaller1. Former Google+ designer slams the service for being ‘Facebook lite’
One of Google’s former employees has described Google+ as ‘adrift at sea’, with the social network leaving behind big opportunities and a ‘ton of value on the table’.

Chris Messina believes that Google+ is too similar to rival Facebook, and that they should have embraced the concept of identity by creating connections from the information that is shared online by Google users.

Could Google be slowly moving away from its Google+ brand? Right now, it’s unclear. But watch this space.

To read more about Google+, click here.

2. Black Friday email marketing: eight retail examples

Black Friday seemed to cause mayhem across the UK, both online and in shops. Now that the dust has settled, David Moth from Econsultancy reviews the emails he was receiving in the lead-up to the infamous wallet-emptying weekend.

He found that retailers such as Topshop, Urban Outfitters and Quicksilver were all keen to start early, sending out emails offering savings across their lines in advance of the big day. When Black Friday arrived, we were bombarded by emails, declaring 10% – 50% off items.

Brands such as House of Fraser and Office decided to steer clear of a generic Black Friday title and simply presented consumers with sale details. In contrast, other retailers, such as River Island, embraced the event to the full, making the deals available online only.

What was your experience of Black Friday?

To read more, click here.

3. The 10 worst ads of 2014

The time of year has finally come – no, it’s not Christmas just yet. Instead, it is time for us to sit back, relax and look over some of the worst ads from the past year. Business Insider has compiled its rankings of the top 10 fails in advertising. Here is a taste.

The top 10 includes some poor taste humour from brands, such as Paddy Power, who were placing bets on the murder trial of athlete Oscar Pistorious, a spot of corporate feminism from Dove and their ‘Patches’ product and a three-minute Scottish travel agent ad, using a series of questionable effects and props.

From cheesy soundtracks to some odd laxative issues, the list doesn’t fail to disappoint in the ‘really?’ department. So, click here if you can cope with seeing some.

#MarketingTitbits – Google Translate, Twitter, SEO

googletranslate-twitter-seo-smaller1. Report: Google app will soon let you translate voice to text in real time
Google Translate has helped many of us over the years to overcome the language barrier, but now Google are taking their electronic dictionary to new heights with the introduction of real-time voice translation. Although the app offers voice-to-text translation at present, the update will allow it to automatically recognise a language and then translate it to the language you desire.

It’s not yet apparent when the new update will be released and with 90 languages to work on, it’s no wonder the project started way back now, in July 2013.

To learn more about the upcoming feature, click here.

2. Prince William and Kate now have an official Twitter account

The day has finally come! Kensington Palace, which is home to the Duke and Duchess of Cambridge and Prince Harry, has created its own Twitter account, gaining over 130K followers in just over a week. Much to the disappointment of many around the world, there are no plans yet for the royals to be tweeting personally.

Instead, the Twitter account will provide updates on engagements, following in the steps of Clarence House and The British Monarchy, who both have Twitter accounts officially dedicated to the Royals.

To check out more details, click here.

3. How social and mobile work with SEO

Marketing generally works best when it is integrated. Different channels interact and build on the work each other does, combining to deliver an enhanced ROI. With this in mind, consider how can social media and mobile marketing work together to lead to improved SEO rankings?

One of the keys to making this work is to optimise the posts and content you are putting out through your social media channels – think keywords and location. The new Google Pigeon update, which focuses on geographic location when generating mobile-based search results, delivers the most relevant local businesses for the searcher. Google will reward sites that are mobile-optimised, so maybe it’s time to get working on that responsive-designed site.

Click here to discover more tips on how to succeed in the SEO, mobile and social media world.

#MarketingTitbits – Snapchat, Google & TED Talks

snapchat-google-TEDtalks-smaller1. Eight brands experimenting with Snapchat for social marketing
There’s no shortage of people who claim that marketing on Facebook and Twitter is a waste of time and money, but what would they have to say about the latest rise of businesses using Snapchat?

Opinions will always be varied, but it’s no secret that Snapchat can maintain the attention spans of users in ways that other social media platforms could never achieve. The ‘Stories’ feature on the app allows a creative combination of photo and video – here are just a few examples.

Brands like McDonalds, American Eagle, Southampton FC and Sour Patch Kids have all used Snapchat to interact with fans by revealing behind the scenes sneak peeks, giving a glimpse at new collections and running competitions.

If you’d like to see some of the experiments yourself, you can click here.

2. How can you tell if you have a Google penalty?

Have you ever wondered if you’d been penalised by Google in the past? If the answer is yes, then wonder no more. Econsultancy has asked a number of search experts to reveal the signs, so here are a few for you to check your site against.

Some tell of checking flagged messages on Google Webmaster Tools, most often seen as the most straight forward option, but also consider checking for dips in traffic or search rankings. If your website is to steer clear of penalties, it’s important that practices such as link building or the inclusion of thin content are avoided.

To read more tips on how you can protect your website from Google’s penalties, click here.

3. Here’s a TED Talk about sounding smart in a TED Talk

TED Talks are known across the world for delivering engaging speakers who present their ideas and thoughts about any topic possible, with the aim of inspiring people to learn. Such speakers have included Bill Clinton, Stephen Hawking, Jane Goodall, Bill Gates and many more.

Most TED Talks are under 18 minutes long, which could be considered a drag if it wasn’t for the audience being hooked after a few seconds. But, how do they do this? Comedian Will Stephen presents a TED Talk of his own, reiterating the fact that if you sound smart, you could talk about absolutely nothing relatable and still find viewers wanting more.

If you’d like to learn how to control your vocals as a way of engaging listeners, alongside many more tips, you can watch Stephen’s talk by clicking here.

#MarketingTitbits – paper, augmented reality, Google

  1. FINAL-ONE-SMALLERHow a 75 year old piece ofpaper started modern communicationIn October 1938, an American physicist, inventor and patent attorney, Chester Carlson spent a Saturday morning with his assistant creating the world’s very first dry copy. The world’s first xerographic image read “10.-22.-38 ASTORIA”. It took another 4 years before Carlson was issued a patent on his new process, which was eventually renamed xerography, a name which was later appropriated by the multinational printing company Xerox. Carlson’s invention heralded the beginning of modern computing and prompted the invention of the photocopier, which changed the way that people work in offices forever.

    2. Augmented reality

    Augmented reality is a view of the real world which has been edited or augmented by technology in some way. The idea of augmented reality has been around since 1901 when L. Frank Baum, the author best known for The Wonderful Wizard of Oz, spoke about the idea of an electronic display overlaying data onto real life. Despite this, nothing was put into practice until 1962, when cinematographer Morton Heilig invented and patented Sensorama, a simulator with visuals, sound, vibration, and smell. Between 1901 and 2013 a lot has changed, technology has moved from a simple idea to Google announcing the beta phase of Google Glass, turning the idea into reality.

However, it is not just those lucky few Google Glass users that can get to experience augmented reality. Increasingly, there are a wide variety of mobile apps that use augmented reality to enhance your real life experience. This year, Ikea and Audi have released augmented reality apps that are not just for fun. Ikea’s app lets users ‘try out’ furniture and artwork in their home before they buy it and Audi have developed an augmented reality handbook app for their newest Audi A1 model.

3. Shared endorsements from Google

This week, Google updated its terms and conditions and the changes might give you cause to think carefully about the comments or ratings you give to anything on Google’s services like Google+ and YouTube. Google can now use adult users’ comments and ratings and provide them to companies to use as endorsements for internet advertising. These are accompanied with the endorsers’ names and photos.

To have a look at the full article click here.