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#MarketingTitbits – Rugby World Cup, Snapchat Campaigns, Logo Colour Swap

rugby-snapchat-colour 21. A marketer’s essential guide to the Rugby World Cup
The Rugby World Cup, taking place in England and Wales this year, is regarded as one of the biggest sporting spectacles on the planet. This year, the tournament is predicted to have 20,000 hours of broadcast coverage, making it potentially the most commercially lucrative to date.

So what does this mean for marketers? Newspaper group Trinity Mirror believes the Rugby World Cup presents vast opportunities for advertisers to reach the UK population. Research shows that 66% of us plan to follow the tournament this year, providing a massive opportunity for marketers to showcase their brand!

The tournament is fast approaching, so click here to find out more about making the most of the marketing opportunities it will generate.

2. Five seriously creative Snapchat campaigns and their results

Social media has proven to be an effective marketing platform; however many marketers still aren’t using it to its full potential. Snapchat may not seem like an obvious choice for some marketers, but some of the most successful brands are using the platform to run intriguing and effective campaigns.

Brands such as McDonald’s and Calvin Klein have excelled with their targeted campaigns, all with the help of Snapchat. Calvin Klein developed a campaign whereby celebrities were asked to produce selfies and share on Snapchat. The impact was considerable, with Calvin Klein experiencing 140,000 content views and a 15% increase in Snapchat engagement.

Click here to find out more about 5 effective Snapchat campaigns.

3. Here’s what 22 famous logos would look like if they swapped colours

We already know that simplicity is often key to a successful logo. Likewise, if you’ve spent hours agonising over colour combinations, you’ll appreciate the importance of getting the balance right? A Brazilian graphic designer, Paúla Rupolo, recently experimented with swapping brand logo colours with one of their competitors, and the results have been brought to us by AdWeek.

Click here to see what the impact is of switching the brand colours of Sprite and 7UP, Real Madrid and Barcelona, UPS and Fedex, Amazon and Ebay and more.

#MarketingTitbits – consumer high streets, Pinterest pages, Snapchat stories

highstreets-pinterest-snapchat-smaller1. Big brands left out of consumers’ ideal high streetAccording to new research by insight and innovation consultancy FreshMinds, almost half of consumers believe that big brands are ruining the high street and a further 63% believe that high streets have lost their appeal.

In the survey of 2,000 consumers, most envisioned a high street with big brands being replaced by pop-up shops, independent restaurants and 24-hour social spaces. Director of FreshMinds, Natasha Wallace, stated that retail stores need to create an in-store experience than cannot be replicated online. But what does the high street of 2025 look like?

Click here to read more on the latest report.

2. Five small businesses with brilliant Pinterest pages

Since its launch back in 2010, Pinterest has grown to become one of the biggest social media platforms for both consumers and businesses. And now,Econsultancy has gathered a list of some of the best pages from smaller ecommerce brands to give you or your business a little inspiration.

The brands that are succeeding on Pinterest are those that have fun and create the most attractive boards. From local produce delivery firm, Farmdrop; or seller of weird and wonderful things, Firebox, this is simple. Their boards are filled with a range of interesting pins from both their own content and external sources.

Take a look at the boards yourself by clicking here.

3. Currys PC World: Snapchat allows us to do more than just add noise to a newsfeed

Currys PC World has recently partnered with Microsoft to launch its first Snapchat campaign, in a bid to target and inspire millennials. The #BestofBoth campaign tells the story of Microsoft’s laptop and tablet hybrid product and how it can enhance the daily lives of students.

Their introduction of Snapchat follows Wimbledon and the other brands that are joining in with the app’s new geofilter ads. Currys PC World’s social media manager believes that the platform allows them to connect with students through story-based marketing, rather than “adding to the noise in their newsfeeds”.

To read more on their newest campaign, click here.

 

How to use image-based social media channels for your business

top-imageAs the old saying goes, “a picture is worth a thousand words”, perhaps this is why so many companies today have adopted platforms like Instagram, Pinterest and Snapchat to promote their brand.
If you are using social media channels on a regular basis, it is important to bear in mind that Facebook images receive 50% more interaction than text-based posts and Twitter images are the most shared and clicked content.

As an SME, it can be a challenge to adopt creative social media campaigns when larger companies are famously interacting online. However, there are multiple benefits to a number of sectors when adopting image-based social media platforms.

 

Instagram

Since the launch in October 2010, Instagram has grown to over 150 million monthly active users. What makes this tool unique is that it centres on the use of photographs and captions only, providing fun, alternative ways to grow your brand presence and promote your company offering. Here are a few tips for using Instagram in your business.

  • Show a more personal side to your brand. Introduce a clearly defined personality and voice.
  • Offer an exclusive view into the lifestyle that your brand makes possible.
  • Inspire movement around your brand. Encourage people to capture photos and create campaigns with a #hashtag.
  • Know your audience. Take time to learn what people love about your brand and fill their newsfeeds with photos that capture this.
  • Offer followers exclusive benefits. Introduce them to a new product or service before it goes live for the public.

Last year, Kellogg’s came up with an idea to convert Instagram photos into their own currency. The Special K store in Stockholm was turned into an Instashop that encouraged customers to upload a photo on Instagram with the hashtag #nyaspecialk (nya – meaning new) to receive a box of their new Special K cereal. The campaign follows Kellogg’s first pop up shop in London where customers could pay for a packet of Special K Cracker Crisps by tweeting a message about the new snack

 

Pinterest

Pinterest is now the fastest growing image-sharing social media channel. In 2013, Pinterest drove 41% of social media traffic to ecommerce sites. The social media site is described as the world’s biggest collection of everybody’s favourite things.

There are multiple opportunities for businesses that explore this creative platform. To set you in the right direction, here are a few top tips.

  • Create specific boards, include products, case studies and company life.
  • Relevance is key. Keep up with the times and pinning regularly is essential.
  • If your company has information buried away in dated PowerPoint presentations, create useful infographics to share with your target audience.

Petplan, the pet insurance company, created an engaging destination for pet loving parents. Their aim was to produce relevant and easy-to-digest pet health information available in a visually compelling format. After researching the trending pet topics on Pinterest, Petplan began creating boards with images from their popular pet health magazine, fetch. Over time, the company created specific educational boards like “Health Tips” and “Breed All About It”. After developing their presence on Pinterest,  Petplan saw an 87% increase in new site traffic, a 35% increase in page views and a 12.5% increase in insurance quote requests.

 

Snapchat

Snapchat allows users to take photos and record videos, which can then be sent to a controlled list of recipients. It has been reported that Facebook offered to buy Snapchat for over $3 billion, which highlights how important the app has quickly become. If you are worried that Snapchat might not be appropriate for your business, here are a few tips to help you use this platform effectively.

  • Make your snaps straight to the point. Your audience will be able to see them for a maximum of 10 seconds.
  • Keep it light-hearted, one of the main reasons for Snapchat is to make people smile, so be funny!
  • Personalise responses when possible, which reinforces the human aspect.
  • Quick competitions are a great way to engage with your audience via Snapchat.

The Co-operative is the first major UK retailer to use Snapchat for marketing. The ‘Snaptop’ campaign offers students £30 off all laptops online when they add Co-operative Electrical as a friend on Snapchat.  The Co-operative’s campaign is about targeting a specific audience using a platform they love, with something they need, at the time of year they need it.

The expectations of brands on social media are getting higher, which is leading to businesses having to turn away from traditional mediums and create more engaging and interactive experiences for followers. As images continue to generate higher engagement rates than text-based content, businesses will need to re-evaluate their marketing in 2014 to ensure that campaigns reflect the ever changing social media environment.

#MarketingTitbits – Snapchat, Christmas, trends

snapchat-xmas-trends-smaller1. The brands that are rocking Snapchat
Over the last few years we have seen an increase in the number of video and photo sharing apps and social networking sites. You are probably already familiar with the likes of Instagram and Pinterest but apps such as Vine and Snapchat are being widely used by people all over the world and if you’re not already using them, you should consider it. We found a great article from Mashable to give you some inspiration that showcases 8 brands that are doing Snapchat really well. To have a look, click here.

2. Christmas Marketing: the best of 2013

Each year, for many people, the beginning of the run up to Christmas is marked by the first time they see the Coca-Cola ‘Holidays are coming’ advert on the television. More recently, the release of the John Lewis Christmas Advert seems to have become an integral part of the festive traditions. Whether you love it or hate it, Christmas inspires some creative and inspirational marketing campaigns. Have a look at some of the best Christmas marketing of 2013.

3. The biggest trends of 2013 – as announced by Facebook

Every year Facebook reveal the biggest trends of that year by gathering data, which is measured by the number of posts that mention a topic, including related hashtags. The worldwide top 10 for this year is as follows:

10. Nelson Mandela

9. Tour de France

8. Boston Marathon

7. Miley Cyrus

6. Flood

5. Harlem Shake

4. Typhoon

3. Royal Baby

2. Election

1. Pope Francis

This looks very different to the top trends of 2013 for the UK. In the number one spot came Andy Murray, with the computer game Grand Theft Auto 5 coming in at number 10.

Marketing Titbits – a Google + update, become a Photoshop expert and Snapchat

1. Google + update
When talking about social media with clients, one of the questions we frequently get asked is what about Google +? Is it worthwhile investing time in? The short answer is, probably. Google + is quietly going about its business, amassing 250 million users (150 million active) at the time of writing and with current growth at 10 million users a month.

Having access to its user base is one benefit, but we feel it is the SEO benefits associated with being active on it that are really where businesses can take advantage. After all, if you want to succeed in enhancing your website’s ranking in Google, it is fairly logical to assume that you need to play by Google’s rules. Google + now represents one of those rules.

We should also stress that this is not just an assumption. We are finding increasingly that activity and shares on Google + are having a positive impact on search engine rankings in Google.

To get started, we’d suggest implementing 3 things:

1. Create a Google + Local Page.

2. Add a +1 share button to the pages on your website.

3. Start sharing your content and importantly that of others, complimentary to your business.

We have found that once you start getting on top of these 3 areas, there is a marked increase in the search engine rankings of your website. Give it a go and see what you think.

2. Get to grips with Photoshop

If you’ve ever wanted to get to grips with Photoshop but have never had the time or budget to take classes, CreativeLIVE is for you. 2 weeks ago CreativeLIVE hosted Photoshopweek, 6 days comprising of 40 different online classes from Photoshop experts, catering for all levels of Photoshop expertise. CreativeLive have compiled all 40 of the training sessions into an online course available for download at a significantly reduced rate. If you are keen to hone your Photoshop skills this is well worth taking a look at. More information can be found here.

3. Snapchat

If you haven’t heard about it yet, you soon will have. It seems a week doesn’t go by without yet another social media ‘next big thing’ popping up onto the ever-evolving digital landscape. Snapchat has caught our eye recently; and if the 60 million + pictures and messages sent a day are anything to go by, Snapchat may just have a future. What sets it apart from the plethora of other messaging services out there is that the images sent through it only exist for a maximum of 10 secs and then are gone forever.

The appeal seems to stem from the impermanent nature of the communications. Unlike Facebook etc., your content is not indexed and accessible online indefinitely. It is also free (so far) from the increasingly intrusive adverts that permeate Facebook and other social media platforms. This, combined with the ease and spontaneity of the service, seems to have tapped into an as yet unsatisfied need amongst the younger population.

As to how businesses can make use of Snapchat, the jury is still out. It is clearly a very effective way of communicating in real time with an audience. Whether your target audience is engaged, is another matter. Watch this space! Take a look here.