How to use video successfully

In our last blog, we touched on how visual content will really make your message stick in people’s minds.


So now we’ll share some top tips on how to use videos successfully, to get people talking about your business:


First impressions count!

It’s essential to capture your audience’s attention in the first few seconds. A compelling hook will engage people with your message and make them much more likely to watch your entire video!


Know your audience

To connect with your audience, you’ve got to fully understand your target audience: their demographics, interests and what matters most to them.

Most importantly, tailor your video content so it resonates with them. You don’t want to send your audience to sleep!


Keep it short

Most people have short attention spans. So keeping videos short, will prevent you from losing your audience.

We find videos that are 2 to 3 minutes in length work really well. If you want to share lots of information, it’s best to create a series of short videos.

Free photo young woman blogger recording video on camera

Tell a story

Create a story that grabs your audience’s attention and delivers a powerful message.

Make it something your audience can relate to and something they won’t forget in a hurry!


Create high quality content

Poor graphics and wobbly camera work are a big no-no. A low quality production will detract from your message and mean people are less likely to watch until the end.

It’s worth investing in the right equipment (or hiring a trusted videographer to create the video for you) and checking the quality of your audio and video before sharing it.


Optimise for mobile

Many people watch videos on their mobiles, so it’s no good trying to cram in loads of text. Your message will get lost and your video will appear cluttered and unattractive on a small screen.

Make sure your videos are mobile-friendly with a clear design and visuals, so viewers are hooked until the end.


Free photo close-up person using mobile phone


SEO optimisation

Once you’re happy with your video and the content you are sharing, use relevant keywords in your video titles, descriptions and tags, to improve search engine visibility.

That way, your video will pop up when people search for related content, making it much easier to discover.


Include a Call to Action (CTA)

The outro (end of your video) is the perfect time to have a strong Call to Action. Guide your audience towards your website, hitting subscribe, or making a purchase – and keep your viewers hooked!


Share on social media

Sharing your videos on social media is a great way to reach a bigger audience.

Find out which platform works best for your business and content. Instagram videos are short and visually engaging, Tik Tok videos are brief and follow the latest trends, while YouTube allows for longer and more in-depth content. Don’t forget to focus on platforms that are most popular with your target audience so your video gets the most views.


Photo a person holding a smartphone with a popup application icon using a smartphone application to communicate messages and play social media using technology over the internet communication network


Keep up with new trends

It’s essential to stay relevant and adapt to changing trends and technologies, to give your audience what they want and expect.


Engage with comments

Encouraging viewers to comment on your videos is a great way to create some buzz around your content.

When they do comment, respond quickly, as this will help to build loyal followers.

Free photo smiling woman using a smartphone on a couch



Don’t be afraid to try new formats, styles and topics. Experimenting can help you discover what really connects with your audience, so you can fine-tune your video marketing strategy and get the best out of your business.


Analyse success

Use analytics tools to track the performance of your videos. Pay attention to metrics like views, engagement, click-through rates and conversion rates. Find out what video content is successful and use this information to give your audience more of what they love.



Regularly posting new videos is key to keeping your audience engaged. Consistency helps build trust and keeps your brand top-of-mind, so you can develop a strong following.

Free photo camera recording a video for a diy blogger


Comply with regulations

Be aware of data protection and copyright laws, especially if you’re using music, images or footage from third parties, so you don’t end up with a hefty fine.

Our experienced graphic designers are always happy to help you create new video content.


For a free virtual marketing ideas session with marketing experts, call us on 01962 600 147 or email