#MarketingTitbits – Top 10 Nike adverts, Pot Noddle advert banned and obsolete words that should have never gone out of style!

1. Top 10 Nike ‘Just do it’ advertsFounded in 1964, the American multinational corporation, Nike, is now one of the world’s largest suppliers of sports clothing and accessories. Nike aired its very first television advert in 1982 and since then has been the only company to win Cannes Advertising Festival’s Advertiser of the Year award twice, in 1994 and 2003. Nike has also won the Emmy Award for Best Commercial twice since the award was first created in the 1990s.

This year Nike is celebrating the 25th anniversary of its iconic strapline “Just Do It” and we’ve found a great article in Marketing Week, showcasing the top 10 adverts from Nike.

2. Pot Noodle advert banned for being ‘Crass and degrading’

Last week, we came across this article about an advert from Pot Noodle that has been banned by the Advertising Standards Authority for being ‘crass and degrading’. Now Pot Noddle is not known for the highbrow humour in its advertising, so we were intrigued to see what they had done to cross the line. The advert in question shows a picture of a bikini-clad model being compared to a spicy flavour of Pot Noodle with the question “which one gets you hotter?” The ASA decided that the ‘blatant’ comparison between a girl posing in a ‘provocative’ way and a Pot Noodle was likely to cause ‘serious offence’ to some viewers.

Several complaints about two other Facebook adverts from Pot Noodle were rejected, one of them with the strapline “peel a top off a hottie”. To take a look click here.

3. 18 obsolete words that should not have gone out of style

Have you ever noticed someone groaking at you? Do you know anyone that’s a bit beef-witted? Is your wife with squirrel? Have you got any idea what we’re going on about?

The English language has been evolving since 450AD when what we now call Old English came into use. Since then, Middle English, Early Modern English and Late Modern English have been spoken. With each new faze, new words have come into being, whilst old words become forgotten about.

Some of the words we use today are thousands of years old, for example, historians expect that words such as “I” and “we” have been used since the Stone Age. This week we found an interesting article from Business Insider about obsolete words that they think shouldn’t have gone out of style, to have a look click here.

 

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Free ‘Effective Marketing for SMEs’ seminar

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We are hosting our annual free marketing event at The University of Southampton Science Park on Thursday 21st Nov from 12pm – 2pm.

Working lunch

Join us for a working lunch, as we help SME businesses identify how to make the most of their marketing and generate the biggest bang for their buck.

Marketing for SMEs in 2014

The interactive session will give you insights into how marketing is changing for SMEs and outline what you need to know to enable you to get the results you need in 2014.

We will address a variety of topics, including:

  • Top marketing tips all SMEs should know
  • Is digital marketing rendering traditional methods redundant?
  • Search engine optimisation – the rules have changed
  • Why isn’t our marketing working?
  • How marketing for SMEs is changing and how to move with the times

Places are limited, so reserve yours today to avoid disappointment.

To book your place and for more details, click here.

If you have any questions, please contact Connie on 01962 600 147 or email connie@tlc-business.co.uk.

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#MarketingTitbits – Stella Artois gifting app, some humorous Twitter accounts and 35 books that everyone should read..

  1. Stella Artois launches social media gifting app

Stella Artois, the Belgium larger company who have been brewing larger since 1926, have been notorious for their advertising for years.  Their distinctive European cinematic style shows that their marketing is well thought out and inspiring, they have even used notable directors for their television campaigns, such as Jonathan Glazer.

This year Stella Artois released a new app which lets users send gifts to their friends. Users can buy a voucher code and send it to their friend who can then use it at participating bars and pubs to buy one pint of Stella Artois.

To read the full article from Marketing Week then click here.

2. 10 branded Twitter accounts that raise a laugh

Twitter is now the second most popular social networking site in the world with 500million users and nearly all of the top brands have a Twitter account. However, some brands that are on Twitter still haven’t mastered the art of engaging with customers in conversation on Twitter! If you’re in need of some inspiration on how to create conversations with your customers on Twitter, then have a look at this article we found from Econsultancy, they’ve highlighted some of the brands on Twitter that have a sense of humour and like a laugh.

3. 35 books everyone should read at least once in their lifetime

Oscar Wilde once said “If one cannot enjoy reading a book over and over again, there is no use in reading it at all.” For that reason we thought we’d share with you a list of 35 books that everyone should read in their lifetime – at least once.

From a heart wrenching lecture from a dying American professor to the classic To Kill a Mockingbird by Harper Lee, we think this article is well worth a read, not to mention the books on the list. To have a look click here.

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#MarketingTitbits – Hootsuite, shopping and Science World

1. Hootsuite – for begginers
If you haven’t heard of Hootsuite already then it is about time that you did. The social media management site now has 7 million users in over 175 countries around the world. It is basically a website that allows users to integrate all their social media channels and control posts across them; particularly handy for businesses.

This week, we’ve found a great article on Mashable entitled ‘A beginner’s guide to Hootsuite’. If you don’t already have Hootsuite or a struggling with it then we suggest you check it out. To read the article click here.

2. How is shopping changing in the future?

The way that we do our shopping is changing rapidly. More people shop online now than they ever have before, especially the generation of 14-19 year olds. This week we came across a very interesting article in Marketing Week that explores how the face of shopping is changing and how brands can and need to keep up with it. To have a look at the article click here.

3. Wonderfully creative adverts from Science World Vancouver

The Science World Museum in Vancouver is notorious for its slightly controversial exhibits –Body Worlds and The Science of Sexuality exhibitions being just two examples that courted controversy. This risqué and alternative attitude extends into their marketing. They are now known across Vancouver for their innovative and attention grabbing campaigns. They have amassed a vast array of eye-catching and intelligent adverts that have been used around the city to raise awareness. We think they are brilliant, so thought we’d share some with you. To have a look at some of them and get inspired click here.

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#MarketingTitbits – Google, Innocent and valuable brands

Google-Innocent-Interbrand-smaller1. Help celebrate Google’s 15th birthday
September 27th 2013 marked Google’s 15th birthday and they celebrated in classic Google style with an interactive doodle that allowed users to play the Mexican party game piñata. Google also had a retro celebration by publishing a website which replicates the way the search engine looked in 1988. Mashable, the American online magazine have also been celebrating Google’s birthday with a poll on what your favourite Google product is, if you haven’t already voted then click here!

2. Innocent marketing

Right from the very start Innocent’s marketing strategy was unique. In 1999 the three founders created their first smoothies and set up a stall selling them at a music festival. In front of the stall they had two bins, one saying “YES” and one saying “NO”. They asked their customers to put their empty bottle in the “YES” bin if they thought they should quit their jobs to sell smoothies. By the end of the festival the “YES” bin was full and the “NO” bin had only 3 empty bottles in it.

Since then Innocent have gone on to sell over two million smoothies every single week. Last year they sponsored the 2012 Olympics and have proved to be masters of social media and experimental marketing. To read more about how effective they are at marketing click here.

3. The 20 most valuable brands in the world

Last week, Interbrand released their list of the world’s top 100 most valuable brands. For the last 13 years Coca-Cola have been at the very top of the list but this year they have been knocked off the top spot by none other than Apple. To have a look at how Interbrand created this list and to see the top 20 most valuable brands, click here.

 

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#MarketingTitbits – Ron Burgundy, Tikker, company growth

RonB-Tikker-Growth-smallerRon Burgundyis Chrysler’s new spokesman and “it’s kind of a big deal”If you’ve never heard of Ron Burgundy then now is about time. The fictional character played by Will Ferrell has been announced as the new spokesman for Chrysler’s new model, the Dodge Durango. Mr Burgundy has made an appearance in a series of television adverts and short films online in a bid to advertise the new Chrysler car where he describes it as “360 times better than a horse” and emphasises the glove box which can hole “2 turkey sandwiches” or “70 packs of gum”! To have a look at some of these hilarious adverts from Chrysler, click here.

‘Watch’ the countdown of your life with Tikker

A new digital wristwatch called Tikker has been designed to tell the wearer exactly how much time they have left to live. On buying the watch, users must fill out a personal health questionnaire which will give them a number, they then have to subtract their age from the number and the countdown begins. Feeling sceptical? Each watch comes with a handbook which explains the exact process that goes into working out how much time a person has left to live.

We have to admit when we first heard about this we thought it sounded a little bit depressing but Tikker claim that the idea is to stop people from wasting their lives. If you want to ‘stop wasting your life’ and get yourself a Tikker watch, or even if you just want to read a bit more, click here.

Grow your business in 5 easy steps

According to Entrepreneur.com, too many start-ups today are staying in start-up mode and failing to take actions to promote ‘real’ growth. If you thinkthis might be something that applies to you and your business this article is definitely worth a read. To have a look at the five easy steps every company must take to grow their business click here.

 

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#MarketingTitbits – paper, augmented reality, Google

  1. FINAL-ONE-SMALLERHow a 75 year old piece ofpaper started modern communicationIn October 1938, an American physicist, inventor and patent attorney, Chester Carlson spent a Saturday morning with his assistant creating the world’s very first dry copy. The world’s first xerographic image read “10.-22.-38 ASTORIA”. It took another 4 years before Carlson was issued a patent on his new process, which was eventually renamed xerography, a name which was later appropriated by the multinational printing company Xerox. Carlson’s invention heralded the beginning of modern computing and prompted the invention of the photocopier, which changed the way that people work in offices forever.

    2. Augmented reality

    Augmented reality is a view of the real world which has been edited or augmented by technology in some way. The idea of augmented reality has been around since 1901 when L. Frank Baum, the author best known for The Wonderful Wizard of Oz, spoke about the idea of an electronic display overlaying data onto real life. Despite this, nothing was put into practice until 1962, when cinematographer Morton Heilig invented and patented Sensorama, a simulator with visuals, sound, vibration, and smell. Between 1901 and 2013 a lot has changed, technology has moved from a simple idea to Google announcing the beta phase of Google Glass, turning the idea into reality.

However, it is not just those lucky few Google Glass users that can get to experience augmented reality. Increasingly, there are a wide variety of mobile apps that use augmented reality to enhance your real life experience. This year, Ikea and Audi have released augmented reality apps that are not just for fun. Ikea’s app lets users ‘try out’ furniture and artwork in their home before they buy it and Audi have developed an augmented reality handbook app for their newest Audi A1 model.

3. Shared endorsements from Google

This week, Google updated its terms and conditions and the changes might give you cause to think carefully about the comments or ratings you give to anything on Google’s services like Google+ and YouTube. Google can now use adult users’ comments and ratings and provide them to companies to use as endorsements for internet advertising. These are accompanied with the endorsers’ names and photos.

To have a look at the full article click here.

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What your SME can learn from social media

Last month, we introduced the first instalment of our three part blog, ‘What SMEs can learn from big businesses’. Part 1 highlighted ‘Guerrilla marketing’ and how larger organisations are adopting innovative campaigns in order to raise brand awareness and create that vital social buzz.  This month, part 2 focuses on social media and how more and more companies are including the likes of Facebook and Twitter into their marketing mix to help grow their business and attract potential customers.

Out of the total 7 billion people living on the planet, 1.5 billion use social media. From Twitter and Facebook to Google+ and Pinterest, social media has now become ingrained into our contemporary lifestyles, making it easier to engage and share content with individuals online, no matter what the social and geographical boundaries. But social media is no longer just influencing our personal lives; one in three businesses now use social media, with 58% of consumers ‘liking’ at least one brand on Facebook.

Companies are now harnessing the power of social media to build their brands within the landscape of status updates, pins and tweets. To create successful social media campaigns, an investment of time is essential. However, this alone is not enough. A note of caution – it is easy to rush into tweeting and posting pictures, without really understanding why you are doing it and what you hope to achieve. Like any marketing activity, researching, planning and implementing strategies are critical to turning a great idea into great results.

Here are some good and bad examples how some well known companies have used social media to engage with their audience.

1. In October 2012, Cisco, the multinational networking equipment giant, wanted to make sure that they were listening to their customers and responding to questions and queries in ways that were relevant and accurate. With this in mind, Cisco launched their Social Media Listening Centre. On a daily basis, the centre monitors around 5,000 social mentions across 70 company-related platforms, from Facebook pages, Twitter accounts, LinkedIn and YouTube, to company blogs and forums. According to a recent independent evaluation of these listening activities, Cisco achieved a 281% return on their investment over a 5-month period, amounting to an annual cost benefit of over just over £991 million. This was calculated by comparing what Cisco spent on implementing and training staff to use social marketing tool with the benefits received, the avoidance of marketing and customer service costs to achieve the same results, along with indirect benefits, such as increased staff productivity. The results indicated that the new centre helped Cisco employees deal with more enquiries at a faster rate.

2. To celebrate their 100th anniversary, Oreo posted 100 adverts on their Facebook page over 100 days. During the campaign, Oreo’s Facebook friends went up from 26million to 27million and its Facebook interactions increased by 195%. The posts included relevant topics, quotes about Oreos, humorous cartoons and even Oreo themed recipes. The time invested in developing their Facebook campaign paid off as Oreo won the top Studio Award prize from Facebook.

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3. However, interacting closely with consumers online can backfire if you have not planned your campaign successfully.  Earlier this year, Tesco posted on their Facebook page “Click LIKE if you love getting your groceries delivered.” Alongside people liking the post, there were numerous comments from customers explaining their bad experiences with Tesco’s home delivery service. Tesco did not ignore or delete the comments, instead they responded to every single user, asking for details so they could look into each case and try and solve the problem.

4. Unfortunately, Waitrose’s attempt at #hashtags wasn’t exactly what they had planned either. In 2012, Waitrose invited customers to complete the sentence ‘I shop at Waitrose because… #WaitroseReasons’.  What Waitrose thought was a great way to showcase the affordability of the brand backfired, with Twitter users mocking the brands position within the market and their target audience. For example, ‘I shop at Waitrose because it makes me feel important and I absolutely detest being around poor people #WaitroseReasons. ‘I shop at Waitrose because I was once in the Holloway Rd branch and heard a dad say ‘Put the papaya down, Orlando!’

For a company embarking on using social media as part of their marketing, the seemingly endless choice and possibilities can see daunting. However, adopting the right platforms to represent your brand is important.  Twitter and Facebook are good for creating conversations with customers and responding to queries, complaints or praise. For the brands that are more visual, sites like Pinterest and Instagram provide an array of creative opportunities. The key to successful social media isn’t just about how many fans, followers or mentions you have, instead the secret to building your brand is the interaction between your business and your online community. For your campaigns to run smoothly, creating a social media strategy is essential. It will help your brand stay in the right direction, generate a return on investment, as well as increase your visibility online.

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#MarketingTitbits – marketing, ASDA, Google

asda-google-marketing-smaller21. What can we expect from the next decade of marketing?Marketing in some form, impacts upon virtually every individual and business on the planet. That’s why we think it’s really important for you to have a look at this article from Forbes. Not only do they outline what we can expect from the next ten years in terms of marketing, they illustrate how marketing has developed over the last 50 years. Everything mentioned can easily be applied to your business – not matter how big or small. To read more, click here.

2. ASDA lets shoppers create models of themselves using 3D printing

Have you ever wanted a model of yourself? No – us neither, but for those that that have, ASDA is the place for you right now. Just in time for Christmas, ASDA is launching its newest product. Using 3D printing, customers can now buy models of anything they like. You, your pet or even your car, the list is endless. Shoppers can even chose the finish of their model – coloured, white or bronze. You can scale the model to any size. Prices start at £40 and go up to £250. To read the full article, click here.

3. Google says users are clicking on more ads

As you know, Google is world’s biggest search engine, handling over an estimated 100 billion searches every month. On a daily basis, 500 million of those searches have never been seen by Google before. As users searching habits change, Google has to respond. One trend Google has also observed this year is that the total amount of paid clicks has gone up by 26% – this is thought to be caused by users accessing Google via mobile devices. To read more,click here.

 

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