Choosing to rebrand is a big call and you’ve got to make sure it’s worth the investment.

So in this blog, we’ll look at the top reasons businesses choose to rebrand, what you should consider and the key benefits:

 

Top reasons why businesses choose to rebrand

Outdated brand image

Rebranding is often a strategic move to stay relevant in a competitive and constantly changing market. One of the most common reasons to rebrand is to reflect new consumer trends, changing values or customer interests.

 

Rebuild reputation

Rebranding can be a good PR move, to help a company distance itself from any negativity and communicate new values to regain trust.

 

Attract new customers

Rebranding can create a new identity that appeals to different demographics, while maintaining brand recognition.

Mergers and acquisitions

Rebranding is often necessary after mergers and acquisitions to reflect the company’s new direction. Unifying two company identities makes it easier to deliver a clear and consistent message.

 

Changing company vision

As a company’s goals evolve, rebranding can help to align the company brand with its new direction and values.

 

International expansion

Entering new markets can mean a rebrand will help to appeal to different cultural preferences and improve brand recognition.

Top 5 things to consider when rebranding

If you feel your business needs rebranding, then our expert team is here to help:

1) Consistent messaging

A big thing to get right in a rebrand is to develop a consistent tone of voice. Our experienced copywriters can create a clear, relevant and cohesive message tailored for your audience.

 

2) Strong branding

Pay attention to every detail of your branding, from colours to typography, to create a stronger identity. Our graphic design team is always on hand to help, as your brand colours, in particular, will say a lot about your business. Check out our previous blog on colour psychology to help choose the right colours for your business.

 

3) Logo Redesign

Your logo represents your brand so it needs to be right. If your logo looks outdated, or no longer matches your brand identity and values, it’s time to redesign your logo. Our talented graphic designers can create a fresh, well-designed logo that can breathe new life into your brand and make a lasting impression on your audience.

4) Website design

Creating a visually appealing and user-friendly website is essential for making a positive impression on your audience. Our creative team can create a website that will showcase your business effectively online, generate more enquiries and drive sales.

 

5) SEO

Get your updated brand noticed, by optimising your website for search engines. This ensures that your business ranks highly in web searches, making it easier for potential customers to find you. Our expert team can help with Google analytics, SEO content creation and much more, just ask!

 

Recent Twitter rebrand

One of the biggest rebrands in recent months is Twitter rebranding to X in July 2023, as Elon Musk was keen to reinvent Twitter (which he bought for $44 billion back in 2022) and change the vision of the platform. But has the move away from the iconic blue bird and ‘tweets’ to X and ‘posts’ improved the brand?

Response to the rebrand

CEO of X, Linda Yaccarino, reveals the platform lost 11.6% of its daily active users since Elon Musk’s takeover, dropping from 254.5 million to 225 million users. A recent poll found 32% of people had a negative reaction to the rebrand, with a greater percentage feeling ‘very negative’ about it. Some critics are concerned the dramatic shift disregards Twitter’s history and identity, and may confuse and alienate existing users, damaging Twitter’s customer loyalty and reputation, at least in the short term.

 

Transforming the platform

It will be interesting to see how X develops, as Musk plans to create an “everything app” or “super-app”, similar to China’s WeChat, where a person can do basically anything they want on the platform, like shop, listen to a podcast and watch videos. Something we don’t currently have an equivalent of in the UK or US. Rebranding is just the start of this transformation, but it’s clear a rebrand has the power to make, or break, a brand.

 

Benefits from rebranding

So, what are the benefits from rebranding? There are some clear benefits you could gain when choosing to rebrand:

• Improved brand perception
• Increase in followers and customer loyalty
• Updated image
• Take your business in a new direction
• Clear brand messaging
• Better connection with company values
• Attract new customers
• Stand out from competitors
• Boosted reputation
• Easier expansion into other markets
• Opportunities for partnerships and collaborations
• Increased sales
• Boost your market share

If you feel your business could use a rebranding boost, our friendly team is here to support you every step of the way.

For a free virtual marketing ideas session with marketing experts, call us on 01962 600 147 or email info@tlc-business.co.uk

Personalised marketing can make the difference between your customer engaging with your brand, or not.

Here are some of the top 7 reasons why personalisation is so important in the current world of marketing:

 

1) Prevent content fatigue

With 333 billion emails sent worldwide in 2022, it will come as no surprise that people get bombarded with tons of mass mail outs and copy and pasted generic messages on a daily basis.

Personalising your marketing will make sure instead of being an annoyance, the content your customers receive is relevant and welcomed. It will reduce the chance of them tuning out or becoming overwhelmed, especially as emails sent worldwide are expected to rise to 392.5 billion by 2026!

 

 

2) Increase engagement

With so many ways to get to know your customers’ likes and dislikes from their purchase histories to online behaviour, there’s really no excuse not to tailor your marketing.

When marketing messages are tailored to your customers’ individual needs or behaviours, they’re likely to engage much more.

 

3) Better customer experience

Offering tailored promotions and deals is a great way to grab your customer’s attention. Giving them more of what they want will definitely improve their customer experience.

Another top tip is it’s always best to address your existing customers by their name, so you are speaking directly to them.

 

 

4) Higher ROI

Personalisation can lead to a better return on marketing investments. By targeting specific segments of your audience with messages that they find relevant, there’s a greater chance they’ll take the desired action, whether it’s making a purchase, signing up for a newsletter, or another form of engagement.

 

5) Build brand loyalty & a good reputation

Nearly two thirds of people (62%) would stray from a brand if it delivered non-personalised content, Statista’s recent survey finds.

By only delivering relevant messages, your customers will feel valued and understood, which will not only enhance loyalty, but also build trust and boost your reputation.

 

6) Stay competitive

As more brands recognise the value of personalisation, those that don’t adapt may find themselves at a disadvantage.

Customers have come to expect a personalised experience and companies that don’t deliver will be left behind.

 

 

7) Enhance cross-selling and up-selling opportunities

When you understand a customer’s preferences and purchasing behaviour, you’re in a better position to recommend complementary or premium products and boost your sales.

If you need support personalising your content, our experienced marketing team is always here to help.

 

For a free virtual marketing ideas session with marketing experts, call us on 01962 600 147 or email info@tlc-business.co.uk

In our last blog, we touched on how visual content will really make your message stick in people’s minds.

 

So now we’ll share some top tips on how to use videos successfully, to get people talking about your business:

 

First impressions count!

It’s essential to capture your audience’s attention in the first few seconds. A compelling hook will engage people with your message and make them much more likely to watch your entire video!

 

Know your audience

To connect with your audience, you’ve got to fully understand your target audience: their demographics, interests and what matters most to them.

Most importantly, tailor your video content so it resonates with them. You don’t want to send your audience to sleep!

 

Keep it short

Most people have short attention spans. So keeping videos short, will prevent you from losing your audience.

We find videos that are 2 to 3 minutes in length work really well. If you want to share lots of information, it’s best to create a series of short videos.

Tell a story

Create a story that grabs your audience’s attention and delivers a powerful message.

Make it something your audience can relate to and something they won’t forget in a hurry!

 

Create high quality content

Poor graphics and wobbly camera work are a big no-no. A low quality production will detract from your message and mean people are less likely to watch until the end.

It’s worth investing in the right equipment (or hiring a trusted videographer to create the video for you) and checking the quality of your audio and video before sharing it.

 

Optimise for mobile

Many people watch videos on their mobiles, so it’s no good trying to cram in loads of text. Your message will get lost and your video will appear cluttered and unattractive on a small screen.

Make sure your videos are mobile-friendly with a clear design and visuals, so viewers are hooked until the end.

 

 

SEO optimisation

Once you’re happy with your video and the content you are sharing, use relevant keywords in your video titles, descriptions and tags, to improve search engine visibility.

That way, your video will pop up when people search for related content, making it much easier to discover.

 

Include a Call to Action (CTA)

The outro (end of your video) is the perfect time to have a strong Call to Action. Guide your audience towards your website, hitting subscribe, or making a purchase – and keep your viewers hooked!

 

Share on social media

Sharing your videos on social media is a great way to reach a bigger audience.

Find out which platform works best for your business and content. Instagram videos are short and visually engaging, Tik Tok videos are brief and follow the latest trends, while YouTube allows for longer and more in-depth content. Don’t forget to focus on platforms that are most popular with your target audience so your video gets the most views.

 

 

Keep up with new trends

It’s essential to stay relevant and adapt to changing trends and technologies, to give your audience what they want and expect.

 

Engage with comments

Encouraging viewers to comment on your videos is a great way to create some buzz around your content.

When they do comment, respond quickly, as this will help to build loyal followers.

 

Experiment

Don’t be afraid to try new formats, styles and topics. Experimenting can help you discover what really connects with your audience, so you can fine-tune your video marketing strategy and get the best out of your business.

 

Analyse success

Use analytics tools to track the performance of your videos. Pay attention to metrics like views, engagement, click-through rates and conversion rates. Find out what video content is successful and use this information to give your audience more of what they love.

 

Consistency

Regularly posting new videos is key to keeping your audience engaged. Consistency helps build trust and keeps your brand top-of-mind, so you can develop a strong following.

 

Comply with regulations

Be aware of data protection and copyright laws, especially if you’re using music, images or footage from third parties, so you don’t end up with a hefty fine.

Our experienced graphic designers are always happy to help you create new video content.

 

For a free virtual marketing ideas session with marketing experts, call us on 01962 600 147 or email info@tlc-business.co.uk

Have you got an event coming up, but are unsure where to start when it comes to promoting it?

As marketing experts, we’ve put together the ultimate checklist to help you successfully promote your event. If you get stuck, we’re always happy to help:

 

1) Target the right marketing channels

Before you start promoting your event, think about your target audience, who they are, what their interests are and what would engage them most.

Don’t waste your efforts promoting your event on channels that your target audience doesn’t use. Push your event where it will be seen most, this could be on social media, through email marketing, website promotion, print media, radio, TV, or collaborations with influencers and partners. We find taking a multi-channel approach is great for reaching a wider audience.

 

2) Compelling messaging

Now you’ve got your audience’s attention, make sure your message is clear and includes all the relevant event information, highlighting what makes your event stand out.

You’ll be surprised how many people forget to include essential information like the date, time or location!

 

3) Timing

Make sure you plan ahead and give people enough time to add your event to their calendars.

To boost attendance, create a schedule to regularly communicate with your audience, to keep your event at the forefront of their minds.

4) Create a buzz

Generate excitement around your event by offering incentives, exclusive offers, or early booking discounts.

Sharing testimonials and reviews can also boost credibility and attract more attendees. Giveaways or incentivising people to share and spread the word about your event also works well in B2C.

 

5) The right collateral

Invest in visually appealing promotional materials that aligns with your event’s branding, whether that’s printed banners, flyers or promo videos.

Don’t forget to use high-quality images, graphics (and videos) that capture attention and convey the atmosphere and experience attendees can expect.

 

6) Visible online presence

It’s important to get your event visible online. Create a dedicated event landing page with detailed information and an easy user-friendly registration process.

Spend some time on SEO (Search Engine Optimisation) as it’s vital for your event to rank highly in web searches. Also make sure your Google My Business and social media pages are up to date.

7) Thank sponsors

Remember to thank any sponsors, collaborations or partners you had for your event. This can help to build strong relationships, which could lead to continued support for future events.

Tagging them on social media will acknowledge their contribution and also widen your reach, as your posts will appear in their feeds, reaching their followers too. Sharing their content will also help to boost your profile and help to maintain long-term connections.

 

8) Get feedback

It’s always a good idea to get feedback following your event, so you can continue to grow your event’s popularity and success.

Useful things to look at are ticket sales, web traffic, social media engagement, as well as open rate for email campaigns.

 

If you need support ahead of your next event, contact our event marketing experts on 01962 600 147 or email info@tlc-business.co.uk

Don’t leave finding the right CMS (Content Management System) platform for your website down to chance.

It’s an important decision that will impact your website’s performance, plus how easy it is to use and scale up in the future!

 

What is a CMS platform?

CMS (Content Management System) is software that helps people create and manage websites, without requiring extensive coding knowledge.

CMS platforms have tools for creating and organising content, customising templates and design, managing users and SEO (Search Engine Optimisation).

Popular platforms include WordPress, Wix and HubSpot. But, there are over 800 CMS platforms available in 2023, so you are spoilt for choice! It doesn’t make it easy to narrow down which is right for your business though – so we’ve put together the ultimate checklist to consider, before leaping into anything!

 

What to think about when choosing the right CMS platform for your business

 

Define your requirements

The best place to start is by taking some time to think about your specific requirements for your website.

Consider factors such as the type of content you’ll be managing, how much customisation you’ll need, how scalable it needs to be and the technical expertise of your team.

Easy to use

Having a user-friendly CMS platform is essential, especially if you will have non-technical users managing the content.

Look for platforms with intuitive interfaces, drag-and-drop functionality and visual editors that make content creation and editing straightforward.

 

Scalability

It’s one thing finding a CMS matches your needs now, but what about the future?

Finding a flexible CMS platform that can handle increasing traffic, content volume and changing content without impacting performance, will make sure it can adapt and grow with your business.

 

Content management features

Take a close look at the CMS’s core content management features, such as content creation and editing.

Will the CMS support the specific content types you’ll be using, for instance text, images and videos? Does it provide collaboration tools for multiple content contributors? If not and this is important to your business, keep looking for a CMS platform that does!

Customisation

Another biggie is finding a CMS that makes customisation easy. Having a CMS that aligns with your branding and design requirements will save you time.

CMS platforms that allow you to easily modify the website’s design and layout, customise templates and extend functionality through plugins, themes or modules, work really well.

 

SEO capabilities

Choose a CMS that prioritises SEO, so you’ll have all the tools to enhance your website’s search engine ranking and attract more traffic.

Consider the CMS’s built-in SEO features or its ability to integrate with popular SEO plugins. Look for features such as customisable meta tags, SEO-friendly URLs, XML sitemap generation and easy content optimisation options to improve your site’s search engine visibility.

 

Security

Security is one of the biggest factors in choosing a CMS, with so much sensitive information contained on your website, it has to be secure.

Pay attention to the CMS’s security features, including user roles and permissions, data encryption and password protection.

 

Integration options

If you plan to use other e-commerce platforms, such as CRM systems and analytics tools, make sure the CMS is able to integrate with them!

Seamless integration can enhance your website’s functionality and make your life easier!

 

Cost

Make sure you find a CMS platform that fits with your budget! Beware of any hidden costs, consider the CMS’s licensing fees, hosting costs and any additional expenses related to themes, plugins or professional support.

Our team is experienced in handling CMS platforms and are happy to create and manage your content, on a CMS platform that best suits your business.

 

For a free virtual marketing ideas session with CMS experts, call us on 01962 600 147 or email info@tlc-business.co.uk