Top 5 things to consider for design and print work

First impressions count, so getting design and print work that makes an impact is important. 

To help get it right, we’ve put together the top 5 things to keep in mind when it comes to design and print work, so you can promote your business successfully: 


1) Target Audience 

One of the most important things to consider before you create print and design work is your target audience.  

Think about their demographics, interests and needs so you can tailor your design to make sure they engage with your brand.  


2) Consistent Branding 

It’s worth setting up clear brand guidelines to enhance your design and help customers instantly recognise your brand. That way anyone creating design and print work on your behalf will be able to deliver something that looks and feels the same.  

Choose colours and fonts that are easy to read and work well with the tone and purpose of your design. We recommend sticking to the same colour palette, typography and logos for a cohesive brand. 

3) Layout 

Creating design work with a clear layout is essential, so you can deliver your message effectively. 

It works well to position text, images and other design elements in a balanced way, to clearly promote your business. 

For print work, it is vital to work to the exact print size and specifications, to make sure the design fits well. 


4) Image Selection 

Be careful to select relevant quality images with a high resolution, to make sure they look good when printed. 

Remember to pay close attention to any copyright restrictions to avoid any hefty fines. 

5) Proofreading 

Making errors in print work can be costly, so it’s worth asking someone else to double check everything for any typos or mistakes that may have crept in.   


Whatever your design needs, our experienced graphic designers Caroline and Shadie are always here to help!  


For inspiring design work that speaks to your customers, call us on 01962 600 147 or email 

Worst marketing fails: 8 things to avoid

Don’t set yourself up to fail by falling into common marketing mistakes.

When it comes to marketing, there are several things you should avoid, so you can get the best results, here are the key ones:


1) Poor targeting

Knowing your target audience well will help you send marketing that is tailored and strikes a chord.

Avoid broad, generic messaging that is irrelevant and fails to resonate with your audience.


2) The wrong messaging

Getting your branding and messaging right is crucial. Be mindful of cultural, social and political sensitivities to avoid alienating or upsetting your target audience and prevent you from sharing anything which could be offensive.

Make sure your messaging is inclusive and respectful, to fully engage with your audience.


3) Lack of lead follow ups

So you’ve done all the hard work and got some great leads, don’t let contacting your prospects fall to the bottom of your to do list and waste a great opportunity.

Always make time to follow up leads. It’s best to send out campaigns when you know you can set aside time to follow up – don’t choose your busiest time of year and put yourself under unnecessary pressure!

Free photo working on laptop

4) Being unauthentic

Consumers value genuine companies, so avoid making false claims, exaggerating product benefits, or using misleading advertising.

Building trust with your audience is crucial for long-term success.


5) Ignoring feedback

It’s a big mistake to ignore customer feedback, as it will lead to a disconnect between your brand and your customers.

Listen to what your customers want, address concerns and respond to enquiries, for the best results.


6) Disconnect across channels

Disjointed campaigns that send conflicting messages, or create confusion, is a recipe for disaster.

Make sure your message stays consistent across different platforms, for a strong brand identity and seamless customer experience.


7) Poor timing

Timing is everything in marketing! Avoid launching campaigns when your target audience is likely to be busy or uninterested, as it will get missed.

Consider when key events and cultural moments are taking place, to make the most impact.

Businessman working on laptop

8) Neglecting analytics

Checking how effective your marketing campaigns are is a must.

Don’t forget to check your analytics to see what is working, and if necessary make changes so your marketing campaign remains relevant and you get successful results.


Going forwards

Avoiding these common marketing mistakes will help to make your marketing campaigns more effective, strengthen your reputation and build a strong relationship with your target audience. But don’t worry, our expert team is always here to help you get it right!


For a free virtual marketing ideas session and plenty of top tips from our experts, call us on 01962 600 147 or email

How the right email campaign will boost your business

Thinking about running an email campaign, but not sure if it’s worth it?

To help you decide, we’ve put together some of the top ways email campaigns help businesses like yours.

If the thought of email campaigns seem overwhelming and like a big task, don’t worry, our team of email marketing experts are always here to help.


How can an email campaign boost my business?


Increase your reach

Email campaigns will help you to instantly reach a large audience at the click of a button.

The costs of email marketing is generally much lower than other types of marketing, such as advertising and print, so it makes it possible to reach a larger audience without a significant expense.

It’s easy to scale up using a large mailing list, as well connect with specific individuals using a targeted and segmented email list.


Reach your audience (more effectively than via social media channels!)

Email campaigns typically have a low bounce rate (emails that fail to reach the recipient), the expected industry standard is 2% but often it is much lower. So if you send 10,000 emails you should expect to reach at least 9800 people. That’s impressive!

Emails have a much greater reach than similar posts on social media, which due to complex algorithms are not guaranteed to be seen by your audience. For instance, if you post an update to your 10,000 followers on Facebook, only about 200 of them will even have a chance of seeing it in their News Feed. This means your message is over 45 times more likely to be seen using email than Facebook!
Increase sales

Well-designed email campaigns can help drive sales, including compelling special offers, discounts, or exclusive content that will encourage your reader to click and make a purchase.


Lead generation

Email campaigns are a great way to sound out prospects and develop strong leads.

Sending promotions, incentives or insightful content, is a proven way to gain new clients.#


Generate traffic

Email marketing is a fantastic way to share your latest news, events and product launches and drive traffic to your website or social media channels.


Build brand awareness & brand authority

Be seen as a trusted industry expert by sharing relevant blogs, top tips and advice to build your reputation and credibility.

The more people learn about your business, the more they hear about your business, the more they will trust your business.


Understand your audience

Sending emails is a great way to collect feedback and find out what your customers want.

Using information from customer satisfaction surveys will make it possible to tailor future marketing campaigns and stay relevant.


Engage with your audience

Email campaigns give you the perfect opportunity to personalise your messages based on customer preferences, demographics or previous interactions.

By tailoring your content to each recipient, you can provide a more relevant and personalised experience, increasing the chances of engagement and sales.


Customer retention & loyalty

If a customer has opted in to receive emails from you, then you shouldn’t be shy about actually sending out emails and making contact with them. Your subscribers want to hear from you – so keep them updated with your latest product launches, events you are attending and any other newsworthy activities.

Regularly communicating with your existing customers through email campaigns helps build stronger relationships, keep them engaged, enhance customer loyalty and encourage repeat business.


Easy to share

Emails are easy for people to forward and share your content, building your reputation by word-of-mouth to reach even more people. So why not give it a try!


For a free virtual marketing ideas session with our email marketing campaign experts, call us on 01962 600 147 or email

Top free marketing tools for SMEs

There’s lots of marketing tools out there, so we’ve put together a blog of some of the best ones for SMEs, and what’s even better is – they are all free! 



Canva is a great tool for design work. If you don’t have the budget to spend on using a designer, Canva’s free plan has over 250,000 templates, over 100 design types and thousands of stock photos that you can use and adapt to suit your business’ needs. 

49% of marketers consider visual marketing a very important part of their marketing strategy, but more than 23% feel like design and visual marketing are some of their biggest challenges. Canva can help with that. 


Email campaigns 

Mail Chimp is a really popular email management system, it lets you send regular emails, newsletters and surveys – and what’s better is it’s free for up to 2000 contacts and you can send up to 10,000 monthly emails (with a 2000 daily limit).  

You can import your logos, brand colours, fonts and images straight from your website, so you can create on-brand designs for your campaigns. Mail Chimp is a great way to grow your business and build your audience. 



Google analytics will help you check how your SEO (Search Engine Optimisation) is performing and see what is working in your marketing strategy. It tracks website activity and shows which pages your visitors find the most engaging. As well as giving you information about your customers’ demographics and how you’re acquiring most of your traffic. 

Tweaking your marketing strategy to focus on what your visitors engage with most, will help you generate more leads. 


Business Profile & Reviews 

Google my business will help you make a great first impression and build your company’s profile. You can add all the essential information about your business, including phone number and operating hours, so potential clients can get in touch with you. As well as adding photos and your logo to make you stand out. 

Perhaps the best bit is that your customers can leave reviews, which you can respond to, which will strengthen your credibility and help you gain new customers’ trust and business. 


Content creation 

Producing and sharing regular content is a great way to get your business noticed and boost your search engine rankings.  

If you’re keen to increase the amount of content you produce, but are struggling to engage with your target audience, there’s a few tools that can help: 

Google trends is great for finding content inspiration, as you can see what the world is searching for, to help you write engaging content on what’s trending. 

If you’re struggling with writing an attention grabbing title, you can put some keywords, or a title you have thought of into Title generator and you’ll get 700 different title options at the click of a button. 

Coschedule headline analyzer could also be useful, as it analyses your title and scores it based on the balance of words, including: common, emotional and powerful words which readers engage with most and make the biggest impact in SEO. 



CRM, stands for Customer Relationship Management, it’s basically a big database that you can use to centralise your contacts, as well as track customer interactions and leads.  

With the free Hubspot CRM you can have up to 1 million contacts and unlimited users and data. Allowing you to monitor the effectiveness of your marketing campaigns easily. 



Targeting what your customers want is an important part of marketing success. 

So you’re not left guessing what that is, you can use Survey monkey which allows you to send unlimited surveys to your client base, with up to 10 questions. 


Web design 

WordPress is a CMS (Content Management System) where you can design web pages using customisable themes, add blogs using your brand colours and modify the content for free. It’s particularly popular, as you don’t need to be able to code to create a look that will appeal to your target audience. 

Wix is another fantastic tool for building websites. Again there’s plenty of templates to choose from, created by designers, as well as a large library of free visual content. Your site can also easily be optimised for mobiles. 


Social media management  

Hootsuite makes it easy to manage your social media and get results. The free version allows you to manage 2 social media accounts and schedule 5 messages, saving you time, as you can upload consistent posts across your social media networks and ultimately increase your followers. 

For additional functionality you may choose to invest in some of the premium or subscription packages the marketing tools have to offer, or seek some additional marketing expertise and support. 


To arrange a free ideas session with our expert team, call us on 01962 600 147 or email 

7 marketing trends to look out for in 2022

The world of marketing is constantly evolving with innovative ways to engage with customers.

So we’ve put this blog together, so you can keep on top of the latest marketing trends, to build your business’ reputation and customer loyalty, as well as generate additional revenue:


1) Personalisation


A customised experience is becoming a big factor in customer spending, with 48% of millennials expecting personalisation. So businesses are adapting to offer a personalised service through customer profiling and targeting individuals directly.

Getting the marketing right helps to increase engagement and brand loyalty, resulting in happy customers who are proven to spend more.


2) Interactive content


Interactive content is a popular trend for 2022 and 93% of marketers have confirmed that video content is a vital part of their marketing strategy.

Many businesses are investing more in short videos as they are successful at capturing an audience’s attention and have the highest ROI (return on investment) of any social media strategy.

Sharing live content allows real-time engagement with your posts and is a really positive way to interact with your target audience. 80% of people like to engage with live videos instead of pre-recorded ones.

The open dialogue also encourages audiences to share information that can be used to create customer profiles and a more personalised service.

Other interactive content like quizzes, calculators and competitions all help to boost customer engagement and brand loyalty.


3) Influencer marketing


Influencers are industry experts with a great reputation. They create engaging content, which their followers will be highly influenced by.

Collaborating with influencers and creating shareable content helps businesses build brand awareness and reach a wider audience.


4) User-generated content


Great customer feedback will sell your service for you, so make sure you shout about it.

Aim to share customer feedback regularly and use case studies to help boost your business’ credibility and sales.


5) Voice search tactics


The rising popularity of virtual assistants like Siri, Alexa and Google, has created a new opportunity in SEO (search engine optimisation).

Writing your content so it answers popular questions will help virtual assistants pick up your content and share it with users.

41% of marketers plan to increase their investment in voice search tactics in 2022.

Check out our recent blog for more top trends in SEO.


6) Promote brand values


What your business stands for is becoming increasingly important to customers and this will continue throughout 2022. Research shows the customers are willing to switch to a brand that shares their values.

So the right brand messaging and content is key. Sustainability is high on the agenda, as is inclusivity.

In 2022, many businesses are including an ‘Accessibility Help’ button that activates alt text descriptions and sign language content, so content is more accessible to everyone.

Showing your business to be ethical and eco-conscious will help you connect with your target audience.


7) Social e-commerce


Social e-commerce is the winning combination of using social media to generate online sales.

Social e-commerce is already high on businesses’ agenda, with 73% of businesses including social e-commerce in their marketing strategy and even more looking to sell on social media in the next 3 years.

Social e-commerce is most successful when there is a clear call to action and users can easily click on photos, videos or in the copy itself to purchase services. Showcasing positive customer feedback and endorsements from influencers will help to generate sales.

To keep up to date with the latest marketing trends, join us for a free virtual marketing ideas session. Call our friendly team today on 01962 600 147 or email

Top 5 SEO tips

SEO, short for Search Engine Optimisation, is a secret weapon marketers use to make sure businesses rank well in search results.

Mastering SEO will help to boost your brand visibility, drive website traffic, attract new customers and increase sales.

So, here’s 5 of our top tips to get you started:


1) Target relevant keywords

Google and other search engines use complex algorithms to rank websites in search results. The search engines crawl through web content looking for the most useful and relevant information. So creating relevant engaging content is a great place to start getting noticed!

As well as including the right keywords (recognised heavily searched for words or phrases). As this will ultimately help people find your page and move you up the search rankings.

Creating relevant content also increases the chance of it being shared by industry influencers, which strengthens your brand authority and can have longer lasting results than paid for advertising.


2) Optimise Meta data

Your meta titles and meta descriptions need to be impactful, as they are often the first thing your audience will see. It could mean the difference between them clicking on your website or scrolling past onto a competitor’s page.

The descriptions should be unique, relevant to your target audience and make it clear what your page is about.

Don’t forget there’s a character limit for meta data, so make sure you include your keywords and write snappy titles and descriptions so you stay within the limit.

It’s important to keep an eye out for when keywords change and update your metadata so it stays relevant.


3) Focus on User Experience (UX)

User experience has become an important part of SEO, as sites that are hard for users to navigate will also be difficult for web crawlers to scan. Slow unresponsive pages, error messages and deadlinks will not only frustrate your customers, but affect your search engine rankings as well.

Optimising your site for mobile can also improve its search rankings and create a better user experience. It’s crucial as people spend 70% of their internet time on mobile devices and 74% of users say they’re more likely to return to a website if it’s mobile friendly.


4) Create evergreen content

Avoiding time sensitive content that quickly becomes outdated, has great long term value, as your content will stay relevant for longer and you’ll continue to generate more traffic over time.

Creating short, easy to read paragraphs will help to reduce the bounce rate.


5) Add backlinks

Acquiring backlinks gives you a great advantage, as each time another website links to yours in an article or blog, it boosts your domain authority and improves the chance of people clicking through to your website. Adding internal links will also help crawlers to find relevant content and improve your search ranking.

Creating shareable content, such as videos, infographics, guest blogs and client testimonials, will mean your website is more likely to be referenced on reliable domains and shared on social media. Which will boost your profile and create more sales opportunities.


For help with your SEO, why not join us for a free virtual marketing ideas session? Call our friendly team today on 01962 600 147 or email

Tips to improve social media for your small business

With 4.2 billion active social media users in the world, it’s never been more important for small businesses to get their social media right.

So here’s some top tips to help:

Think about your audience

Consider your target audience and which social media platforms they use most. There’s no point spending time creating the best Instagram posts, if no one in your industry uses it.

Using the right platforms will help you build brand awareness, drive traffic to your website, engage with customers and sell online.

Regular content

Posting content regularly will help your business get noticed and targeted content will help with SEO (search engine optimisation) and get you more followers.

But you can have too much of a good thing! There’s a danger of losing people’s interest if you post more than once a day. For many, once a week is ideal.

Schedule posts

It’s worth putting together a plan with interesting content ideas and deadlines. It can be tricky to break away from something when you’re in the middle of it, so creating and scheduling your posts in advance will give you a chance to focus – and make sure you don’t forget to post!

Scheduling posts for key times of the day, when people are most likely to be checking their phones or social media accounts, will help you reach a wider audience.

Mix it up

Changing the format of your social posts is also a great way to boost engagement. If you usually post a photo, try a video or a GIF, adding emojis and hashtags is also an effective way of breaking up text.

Don’t forget to change the tone, style and content of your posts when using different social media platforms. What you post on Instagram doesn’t have to be the same as what you’d post on LinkedIn.


Social media is a great way to connect and build relationships with your customers. It’s also an instant way to respond to your customers and start conversations.

It’s good to keep an eye on social media trends in your industry, to understand what people are looking for, helping you to create engaging content and remain current.

A simple way to stay connected in your industry is to reshare posts and show appreciation for your staff, customers and industry innovation.

Call to action

Attention spans are short, so adding images is a great visual way of getting your post noticed.

Now that you’ve got your customers’ attention, make sure you follow it up, give them a reason to get in touch.

Check it’s working

Take a step back and see which posts your target audience are engaging with – and to put it simply, do more of them! Posting unrelatable content will cause you to lose followers.

There’s no denying planning, creating and posting attention-grabbing social media content takes time and experience. If it’s really not your thing, why not enlist the help of social media experts.

For a free marketing ideas session with social media experts, contact us on 01962 600 147 or email

Best Length For a Blog Post

Producing blogs is a great way to share expertise, drive traffic to your website and build engagement. If this sounds like something you want for your business, the next question people typically ask is, “what is the best length for a blog post?”


Getting the answer to this right is important because it has implications for SEO, engagement and more.

Before starting to write a blog, you must consider the collection factors that will influence how well your blog performs. Your audience, the structure of the post, the topic and the promotional channel are all elements that will determine the ‘perfect’ length for your blog.

You are probably now saying, “that is all great, but how many words should I write?” If so, let’s dive in deeper and determine what the best length for a blog post really is.


Is there a perfect length for a blog post?

You probably already knew this, but the truth is, the best length for a blog post completely varies depending on the content you are producing. Sounds like a cop out, right? But a word count does not define how meaningful (and effective) a piece of text is.


For example, if the topic is frequently asked about and searched for by many users online, a substantial (we’ll get on to what this actually looks like in a second) blog is ideal. Whereas, if it is a quick promotion of a service or a product you are advertising, it is best to keep it short and simple.


“Give us a number!” we hear you shout….


Blog word counts and what they are best for:

  • 50-300 words: These are short and snappy posts that tend to get more of the comments. Shorter posts are great conversation starters. They are straight-forward, and although they might not get many shares online, they are easy to read and create on a regular basis. 50-300 words are most effective for selling a product or a service and getting a reader to take a specific ‘Call to Action’ (CTA) i.e. downloading an e-book or signing up to an email list.
  • 300-600 words: These posts are the most common blogging length. They are still quick, easy to read and to the point. This length is a popular middle-ground for social media shares and engagement.
  • 750 words: This length is typically used for professional journalism, especially for newsletters. The length is great for shares on social media.
  • 1000-1600 words: This length is the most popular for blogging platforms and mostly used to address audience questions and solve someone’s problem. According to Medium, a collaborative writing platform, the ideal length for a blog is 1,600 words (or takes 7 minutes to read). A 1,600-word blog can be the perfect length as it gives the writer enough leeway to explain the chosen topic in detail, whilst also keeping the reader engaged. There is an opportunity to get lots of engagement on these posts and a high number of shares on social media. The most significant factor for this length is making sure the topic is interesting and solves a frequently experienced problem.
  • 1,600-2,500 words: The highest-ranking articles on Google are typically around this length. These posts can rank well on search engines. They help a website’s SEO by increasing the time spent on page. They can also encourage a new reader to join your mailing list to receive future insightful content. If the chosen topic is interesting to your audience and addresses a topic that readers are continuously searching around, the blog has a good shot at being a hit.


What is more important that blog length?

Relevance to your audience! It is irrelevant how many words your blog is, if it doesn’t address a relevant issue or topic to your target audience. We could write the most wonderfully researched 2,500 word blog on cultivating roses in a small garden, but if we are looking to engage with and build an audience of small business owners, the blog just won’t cut it.


So, what is the best length for your next blog post?

Well that depends on what outcome you are trying to achieve. Shorter content (at least 300 words) is the ideal blog post length if you are looking to create regular content on a wide range of topics that encourages visitors to take some form of call to action. It also makes it more practical to create on a regular and consistent basis.


Whereas, if you want to create a piece of content that will significantly improve your SEO and position you as an expert on that particular topic, you should consider devoting additional time to creating quality, long-form content of 1,600+ words. Less frequent posts, with deeper, more detailed content, can help you win at the SEO game.


All that being said, whilst we understand that having a word count target can be helpful, the bottom-line is, write what you are passionate about. Don’t focus on the length of your posts too much. It is better to produce high quality text with fewer words, rather than ‘rambling’ on for the sake of a higher word count. And with that in mind, I’ll shut up now!

To arrange a free virtual marketing ideas session with our friendly marketing team, call 01962 600 147 or email

Top 5 Reasons to Hire a Marketing Agency

Working with a marketing agency definitely has its benefits, so we’ve put together 5 of the top reasons to outsource your marketing needs:

1) New perspective

An outsourced marketing team acts as a great sounding board for ideas and will make sure you have a consistent joined-up marketing strategy across your business. They’ll be able to suggest tried and tested methods that you may not have thought of, and help generate new creative ideas, so you can start seeing positive results quickly.

If you’ve spent years entrenched in your business, jargon and acronyms become second nature, but they can be confusing and off-putting for new customers. By working with a marketing agency, you can check everything makes sense and refocus on what is most important to grow your business.

2) More time to focus on your business

Developing a marketing strategy, planning content and delivering your strategy effectively – from lead generation and email campaigns, to researching content for your next blog – all take time.

A marketing agency can take the pressure off and do it for you, so you can save time and use your resources wisely, by focusing on the important things (that you know inside out) like running your business.

3) Save money

Although there is an initial cost, when you think about it, working with a marketing agency instead of having an in-house marketing team will soon save you money. You won’t need to spend out on salaries, benefits, training, office space, equipment, invest in the latest marketing tools or upgrade with technological advancements.

4) Expert knowledge

It’s hard to be a jack of all trades, so if you need help with telemarketing, event management, PR, copywriting, design or SEO (search engine optimisation) – hiring a marketing agency could be just what you need, as you’ll have expert knowledge and resources at your fingertips.

Working with a team of skilled passionate professionals, you’ll receive top advice across a broad spectrum of marketing.

Do you have a big event coming up, or a new product to promote, but no experience in design? With access to a designer you’ll soon have something eye-catching that appeals to your target audience.

Are you struggling to get your website to appear high up the Google search rankings?
Having SEO experts on your side will definitely help. You may find PPC (Pay-Per-Click) could also be an option worth exploring.

Are you finding your target audience isn’t engaging with your content?
Social media experts will help to get your posts noticed and copywriters can put together engaging content and help with PR.

Whatever your issue, a marketing agency will work with you to find the best solution.

5) Get results

Good marketing agencies will be committed to understanding your goals and creating a marketing strategy that delivers positive results. With access to the latest technology, they will be able to monitor campaign results and ensure the marketing strategy is working.

So whether you are looking to grow your business, appeal more to your target audience, build your brand awareness and stand out in a crowded market, or create engaging content to increase your followers – a marketing agency is well placed to do it all.

To arrange a free virtual marketing ideas session with our friendly outsourced marketing team, call 01962 600 147 or email

CamKids return to school in 2021!


You may already know that TLC Business supports ‘CamKids’, The Cambodian Children’s Charity. ‘CamKids’ is a development and relief organisation, dedicated to providing direct aid to disadvantaged children in Cambodia.

Last year was tough on many fronts for everybody, but we are pleased to say that ‘CamKids’ have been able to adjust and continue to provide vital help in Cambodia. In fact, they were able to reopen their schools in January 2021 after a delay from the Cambodian Government due to COVID-19!

We are pleased to say, we received a case study from one of the Students at ‘CamKids’ schools. This is his story and how the charity helps: